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Thinking Like a Problem-Seeker

At 2018 CEDIA Business Xchange, May 16-18, 2018, You Can Get a Roadmap to Building a Solution—Faster and More Effectively

What’s the biggest problem you have in your business?

Maybe it’s a recurring project management challenge. Maybe there’s a communication breakdown when a client is handed off from sales to design. Or perhaps it’s that your customer and prospect data is a mess.

Whatever your challenge is, focus on that for a moment.

It’s affecting your business’s efficiency and losing you either time or money or both. It’s probably not a new problem, and yet it persists. Why? Well, quite simply, you haven’t found the solution yet. It never seems like the right time to dig in and troubleshoot, devise a fix, and realign all your processes. So you work around it, and you live with it.

Solving this problem will take some effort, and as a leader in your business, that work has to be done by you. But at the 2018 CEDIA Business Xchange, May 16-18, 2018, The Camby, Phoenix, AZ, you can get a roadmap to building a solution–faster and more effectively.

That roadmap is a process called “Design Thinking.”

Choose Your Own Adventure

Don’t let the word “design” throw you. Design Thinking is a process that was created by designers, but it can be applied by anyone to solve nearly any problem you can conceive of. It’s a human-centered approach that’s used by the biggest companies out there–Samsung, Disney, and Apple, just to name a few. And it’s the main topic of this year’s CEDIA Business Xchange.

Every day, your company applies creative problem solving to deliver great experiences for your clients. But not every business is applying creativity to their internal operations. To make that mind-shift, this year’s Xchange will welcome Michael Shanks, a senior faculty member at Stanford University in technology science, urban studies, and in the Center for Design Research, the research arm of Stanford’s, where Design Thinking was developed.

Shanks will be joined by esteemed CEDIA members Rich Green and Peter Aylett. Through a blend of short instructional talks and facilitated, hands-on teamwork with fellow integrators, attendees will learn how to apply the Design Thinking approach to their business.

Green is fond of the observation that while an engineer is a problem-solver, a designer is a problem-seeker. By thinking like a designer, you’ll empathize with the end user–whether that is a client or your technicians or project manager–and learn to search out and crystallize your business process problems to ensure you’re driving at the right solution.

Sharpen Your Focus for Better Results

The best strategies come from sharing ideas, developing plans and interacting with people who know exactly what you’re up against. That’s the idea at the heart of Business Xchange. It’s not your standard management seminar; it’s two focused days of discussion tailored exclusively to residential installation company owners and executives.

And it’s different from big industry shows, where you’re often pulled in many directions, diluting targeted discussions about company management. Business Xchange is 100 percent focused on issues specific to running a systems installation business. It’s your opportunity to dive into the most pressing topics surrounded by a trusted network of leaders facing the same challenges.

For registration and more info, check out Early-bird pricing ends March 28.

Meet the Presenters

Michael Shanks, professor of archaeology, Stanford University, is one of the most original and influential of contemporary archaeologists, Shanks is a specialist in long-term humanistic views of design, creativity, and innovation. He is a senior faculty member in Stanford’s programs in science, technology, and society, urban studies, and in the Center for Design Research, the research arm of Stanford’s

Peter Aylett, technical director, Archimedia, has spent much of his career working for some of the UK’s most respected technology integrators. Formerly the director of professional development for CEDIA EMEA, he is now technical director for Archimedia, a high-end residential integration company with more than 150 employees and operations in five countries across the Middle East.

Rich Green, president, Rich Green Design, has been active in the AV design and installation industry since 1978. His system-integration company, Rich Green Design, serves the ambitious homeowners and businesses of Silicon Valley. His clients have included Steve Jobs, Larry Ellison, Jim Clark, Gordon Getty, Rush Limbaugh, Michael Tilson Thomas, and Luciano Pavarotti. Green is a CEDIA Fellow.