Things Sell Better with a Story
by John Sciacca (OK, this story might take a little bit to get going...but really like the end part. So,...
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by John Sciacca (OK, this story might take a little bit to get going...but really like the end part. So,...
I worry about the future of CEDIA and the custom installation industry a lot these days. The changing world...
by Dennis Burger If you ever happen to find yourself in the Carson City, NV, area and feeling a bit...
by Morgan Strauss To select and receive feedback from specific rooms, one way of doing things is to have a...
Back in May, Lenbrook America created a stir among independent reps when it announced that it would begin selling most of its NAD...
by Morgan Strauss For intuitive operation, users need to be able to see that a button is visibly active (in...
by Kirsten Nelson With Legrand North America ’s acquisition of Middle Atlantic Products complete more than...
By John Sciacca You want to know the call that you DON’T want to get at 7:56 in the morning...
by Morgan Strauss Ever notice that after all your hard work designing a user interface, it doesn’t look quite like...
by John Sciacca One of the constant questions that we face as custom installers — beyond, of course, the,...
by Morgan Strauss Ease of use is essential in any user interface, and navigation is a key...
by John Sciacca Was at a client’s house this morning and after walking through his home discussing the various...
by Morgan Strauss In the world of UI design, graphics tend to dominate the conversation. However, when it comes to...
Despite sounding like the name of a televangelist’s U.S. stadium tour or a series of book signings by the latest self-help guru, the Power...
by Michael Heiss Since the Electronic Entertainment Expo — known more popularly as E3 — wrapped up in Los Angeles,...
by John Sciacca CEDIA has an interesting social-media campaign going on right now. It's a Tweet-up, old school versus new school....
by Morgan Strauss When it comes to designing a graphical user interface (GUI), the size of the...
Hopefully AVAD hasn’t started a trend by skipping the exhibit hall at this fall’s CEDIA EXPO. I’d like to think that...
by John Sciacca At the Control4 dealer meeting a few weeks ago, one of the things...
by Morgan Strauss, President of Guifx Knowing your audience; any comedian who’s told a joke followed by an...
by John Sciacca Last year about this time I went to a Sony press meeting...
Many people hear the word “outsourced” and think of Lou Dobbs, India, lost jobs, and a bad NBC sitcom....
by John Sciacca Dealer summits, events, and road shows are nothing new; many manufacturers travel the country, setting up...
by Brendan Morrissey One question that online marketing companies often get is, “Isn’t this just for companies that do...
by Lindsey Snyder Last week I met with Audyssey co-founder and CTO, Chris Kyriakakis, and Robb Mason, vice president of...
Dealer Appreciation trips are nothing new. Over the years, manufacturers in the custom installation industry have rewarded their top-selling...
It seems like a long time ago that URC began promoting its Total Control line of home automation products...
by John Sciacca I had an a phone call from someone the other day. And we chatted about this and...
by Raymond Wright The following article originally appeared in the IPRO e-newsletter. ...
Once in a while in our relatively small industry, there’s a manufacturer that manages fly under the radar. Until...
by John Sciacca When contemplating hiring a service professional, people are often faced with choosing between two evils: they can...
by Derek Dellinger Lighting accounts for almost 15 percent of the average homeowner's monthly electric bill, according...
by Michael Heiss Hearing this morning of the passing of Dr. Sidney Harman, I was struck by the...
Ingram Micro held its Spring Vendor Expo this past weekend at the Fairmont Scottsdale, a AAA Five Diamond-rated resort...
If you’ve ever set foot in an enclosed pool — even if audio setups were the last thing on your mind — you...
by John Sciacca In 2006 Chris Nolan film, The Prestige, Michael Caine’s character explains that every great magic trick consists...
Yesterday, Milestone AV Technologies , which is the parent company of the Chief and Sanus video mount brands,...
by Coleen Sterns Leith I believe we all have an obligation to give back. That’s why I’m involved...
If you’re looking for a way to improve the professionalism of your proposals and project designs, then Simply Reliable...
by Brendan Morrissey In a previous post , I advised audio video retailers and integrators to take a hard...