Parks Associates Study: Opportunities in Connected Home Market

Nearly Half of New Security Subscribers Sign With Non-Traditional Providers
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New research from Parks Associates finds more than 40 percent of new security monitoring subscribers are signing with non-traditional providers, including cable and telco companies. Traditional security companies still claim more than 75 percent of the monitored security market, but this growth in subscribers through these new channels shows a renewed interest in security offerings.

“Roughly one-fourth of U.S. broadband households own a functioning security system, and the smart home and IoT are creating new opportunities to grow the security market,” said Tom Kerber, director of research, home controls and energy, at Parks Associates. “New features such as the ability to self-install and to check and control their security solution through their smartphones are enticing consumers to buy these new services.”

The firm’s 360 View Update: Competition in residential security analyzes competition for residential security services between traditional players and new players from the telecom and pay-TV sectors. The research also investigates the competitive power derived from bundling security services with video, voice, and data services.

“The telecom and cable operators are taking a substantial portion of the strong growth in the market thanks in part to their ability to include security in triple- and quad-play service bundles,” Kerber said. “Interactive service providers are experiencing dramatic growth, as the portion of new professionally monitored security subscribers that include interactive services and home controls continues to climb.”

Competition in Residential Security is available for purchase, and more information is available at the Parks Associates website.