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CES 2021: Sony Electronics 2021 TV Lineup

Announces new BRAVIA XR 8K LED, 4K OLED, and 4K LED Models with new “Cognitive Processor XR.”

Sony Electronics has announced what it calls “the world’s first cognitive intelligence televisions.” The new BRAVIA XR televisions include MASTER Series Z9J 8K LED, MASTER Series A90J and A80J OLED, and X95J and X90J 4K LED.

Powered by the Cognitive Processor XR, the brain of the new BRAVIA XR, the televisions use a completely new processing method designed to replicate the ways humans see and hear. When we see objects, we unconsciously focus on certain points. Cognitive Processor XR, powered by cognitive intelligence, divides the screen into numerous zones and detects where the “focal point” is in the picture. While conventional Artificial Intelligence (AI) can only detect and analyze picture elements like color, contrast, and detail individually, the new processor can cross-analyze an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best final outcome, in conjunction with each other, so everything is synchronized and lifelike – something that conventional AI cannot achieve.

Cognitive Processor XR can also analyze sound position in the signal so the sound matches precisely with what’s on the screen. In addition, it upconverts any sound to 3D surround sound. It learns, analyzes and understands unprecedented amounts of data and intelligently optimizes every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered.

Key BRAVIA XR Lineup Highlights: 

  • BRAVIA CORE:  Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of the latest Sony Pictures Entertainment (SPE) premium and classic titles and the largest IMAX Enhanced movie collection. BRAVIA CORE is the first in the industry to feature Pure Stream technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps. Learn more about this collaboration here: https://www.sony.net/bravia-core
  • Google TV: This lineup also introduces Google TV. Find something to watch with personalized recommendations and bookmark shows and movies to a single Watchlist to keep track of what to watch. Users can even add to their Watchlist from their phone or laptop with Google Search.
  • HDMI 2.1 Compatibility:  All BRAVIA XR TVs will feature HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and eARC.
  • Sound-from-Picture Reality: Sound-from-Picture Reality aligns the position of the sound with the images on the screen to offer a lifelike experience.
  • Hands-Free Voice Function: With hands-free voice control built into Sony’s Google TVs, you can set aside the remote and just use your voice to search for entertainment, get answers, and control the TV and smart home devices.
  • Smart Speaker Compatibility: With Google Assistant and Amazon Alexa enabled devices, you may cast and control videos from YouTube with Google Nest speakers  or change the channel or volume with Google Assistant and Amazon Alexa enabled devices.
  • Delivering the Creator’s Intent: The new models will continue to deliver the creator’s intent with Netflix Calibrated Mode, offering studio-quality Netflix content, and IMAX Enhanced, which features IMAX remastered picture and sound, as well as IMAX Enhanced Mode — fully optimized for playback of cinematic content.

Sony’s New TV Models and Key Features

MASTER Series Z9J [85” class (84.6” diag.) and 75” class (74.5” diag.) models] 8K LED TV features:

  • Cognitive Processor XR
  • Full Array LED panel, XR Triluminos Pro, XR Contrast Booster, and XR 8K Upscaling
  • XR Motion Clarity technology
  • X-Wide Angle technology
  • Acoustic Multi-Audio technology
  • Google TV
  • Connectivity to most devices, including Apple AirPlay 2, and HomeKit
  • Works with Alexa and Google Assistant
  • Hands-free voice search works alongside Google Assistant
  • X-Anti Reflection minimizes reflection for a distraction-free viewing experience
  • HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and eARC
  • Support for Dolby Vision HDR and Dolby Atmos
  • Ambient Optimization optimizes picture and sound quality
  • Minimalist one slate design embraces the screen in a single pane of glass
  • Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions, and soundbar position to elevate the TV and integrate a soundbar system
  • Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX Enhanced delivers IMAX remastered picture and immersive audio by DTS
  • Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments
  • NextGen TV (ATSC 3.0) compatibility
  • For more information about the Z9J, visit: https://www.sony.com/electronics/televisions/z9j-series

MASTER Series A90J [83” class (82.5” diag.), 65” class (64.5” diag.) and 55” class (54.6” diag.) models] OLED TV features:

  • Cognitive Processor XR
  • XR OLED Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each color
  • XR Motion Clarity technology
  • Quick access to an array of content and services with Google TV
  • Connectivity to most devices, including Apple AirPlay 2 and HomeKit
  • Works with Alexa and Google Assistant
  • Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX Enhanced delivers IMAX remastered picture and immersive audio by DTS
  • Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments
  • XR 4K Upscaling technology
  • HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and eARC
  • Improved Acoustic Surface Audio+ technology delivers more accurate sound positioning and cinematic surround sound
  • Support for Dolby Vision HDR and Dolby Atmos
  • Ambient Optimization optimizes picture and sound quality in any environment
  • Two-way stand provides different stand position options, including a hero position to eliminate distractions, and a soundbar position to elevate the TV and integrate a soundbar system
  • Minimalist one slate design with Seamless Edge bezel embraces the screen in a single pane of glass
  • Hands-free voice search works alongside Google Assistant
  • NextGen TV (ATSC 3.0) compatibility
  • For more information about the A90J, please visit: https://www.sony.com/electronics/televisions/a90j-series

A80J [77” class (76.7” diag.), 65” class (64.5” diag.) and 55” class (54.6” diag.) models] OLED TV features:

  • Cognitive Processor XR
  • XR OLED Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each color
  • XR Motion Clarity technology
  • Improved Acoustic Surface Audio+ technology delivers more accurate sound positioning and cinematic surround sound
  • Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions, and soundbar position to elevate the TV and integrate a soundbar system
  • Quick access to an array of content and services with Google TV
  • Connectivity to most devices, including Apple AirPlay 2 and HomeKit
  • Works with Alexa and Google Assistant
  • XR 4K Upscaling technology
  • HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM), and eARC
  • Support for Dolby Vision HDR and Dolby Atmos
  • Ambient Optimization optimizes picture and sound quality in any environment
  • Minimalist one slate design with Metal Flush Surface embraces the screen in a single pane of glass
  • Hands-free voice search works alongside Google Assistant
  • Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX Enhanced delivers IMAX remastered picture and immersive audio by DTS
  • Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments
  • NextGen TV (ATSC 3.0) compatibility
  • For more information about the A80J, please visit: https://www.sony.com/electronics/televisions/a80j-series

X95J [85” class (84.6” diag.), 75” class (74.5” diag.) and 65” class (64.5” diag.) models] 4K LED TV features:

  • Cognitive Processor XR
  • Minimalist one slate design with Seamless Edge bezel embraces the screen in a single pane of glass
  • X-Wide Angle technology
  • Full Array LED panel, XR Triluminos Pro, and XR Contrast Booster
  • XR Motion Clarity technology
  • Acoustic Multi-Audio technology delivers cinematic surround sound and accurate sound positioning
  • Support for Dolby Vision HDR and Dolby Atmos immersive audio
  • X-Anti Reflection minimizes reflection
  • XR 4K Upscaling technology upscales 2K signals close to true 4K quality
  • HDMI 2.1 compatibility, including 4K 120 fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and eARC
  • Ambient Optimization optimizes picture and sound quality
  • Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions, and soundbar position to elevate the TV and integrate a soundbar system
  • Quick access to an array of content and services with Google TV
  • Connectivity to most devices, including Apple AirPlay 2 and HomeKit
  • Works with Alexa and Google Assistant
  • Hands-free voice search works alongside Google Assistant
  • Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX Enhanced delivers IMAX remastered picture and immersive audio by DTS
  • Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply
  • NextGen TV (ATSC 3.0) compatibility
  • For more information about the X95J, please visit: https://www.sony.com/electronics/televisions/x95j-series 

X92 [100″ class (99.5″ diag.) model], X90J [75″ class (74.5″ diag.), 65″ class (64.5″ diag.), 55″ class (54.5″ diag.) and 50″ class (49.5″ diag.) models] 4K LED TV features:

  • Cognitive Processor XR
  • Full Array LED panel, XR Triluminos Pro, and XR Contrast Booster
  • XR Motion Clarity technology
  • XR 4K Upscaling technology upscales 2K signals close to true 4K quality
  • HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM), and eARC
  • Acoustic Multi-Audio and sound signal processing technology deliver sound that matches with what’s on screen
  • Ambient Optimization technology with a light sensor automatically adjusts picture and sound to viewers’ environment
  • Minimalist design maximizes the screen and minimizes the bezel
  • Quick access to an array of content and services with Google TV
  • Connectivity to most devices, including Apple AirPlay 2 and HomeKit
  • Support for Dolby Vision HDR and Dolby Atmos immersive audio
  • Works with Alexa and Google Assistant
  • Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX Enhanced delivers IMAX remastered picture and immersive audio by DTS
  • Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments
  • NextGen TV (ATSC 3.0) compatibility
  • For more information about the X90J, please visit: https://www.sony.com/electronics/televisions/x90j-series  

Suggested retail price and retail availability will be announced in spring 2021.

For more information on new Sony television models, please watch Sony’s BRAVIA XR announcement video here or visit the BRAVIA XR website: https://www.sony.com/electronics/bravia-xr.

The announcement video will also be available on January 11 at 5 PM EST during CES 2021 at the following website: https://square.sony.com/.

For more information on all Sony televisions, visit https://www.sony.com/electronics/tv/t/televisions.

 

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