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CES 2024: XGIMI Debuts New Projectors, Including One With IMAX Enhanced Certification

New products include the HORIZON Max and Aladdin smart projector lamp and speaker.

XGIMI has introduced a handful of new technologies at CES 2024, including ISA 5.0 (Intelligent Screen Adaptation) and Dual Light 2.0, along with partnerships with IMAX and DTS (IMAX Enhanced is a partnership between IMAX and DTS), Google, and MediaTek. The new technologies and strategic partnerships will debut alongside XGIMI’s new 2024 projectors, starting with the IMAX Enhanced certified HORIZON Max at CES 2024. Also being showcased at CES 2024 is Aladdin, the soon-to-be-released 3-in-1 smart projector lamp and speaker, which has been selected as a 2024 CES Innovation Award honoree and is XGIMI’s first smart home-connected product. CES 2024 attendees can go hands-on with HORIZON Max, Aladdin, and other XGIMI technologies, at LVCC, Central Hall booth #22515.

XGMI Horizon Max Projector


Expected to launch in late 2024, HORIZON Max is a long-throw smart projector that is IMAX Enhanced certified. The IMAX Enhanced certification, previously exclusive to premium-priced projectors, underscores XGIMI’s commitment to providing inclusive premium-grade entertainment.

XGIMI’s new ISA 5.0 technology uses hardware and software enhancements to introduce a paradigm shift in smart projector engineering. Through its exclusive, fully automated motorized gimbal, HORIZON Max goes beyond traditional projection systems by automatically locating the best projection positioning on the wall and intelligently remembering settings for specific walls. Users can use the HORIZON Max for gaming on one side of the room and enjoying movies on the other, and the projector will seamlessly transition when moved between walls, automatically adapting its software and hardware settings to optimize the experience for each activity. This new feature offers users more control and flexibility over the projected image and content. Integrating 3D ToF in ISA 5.0 enhances HORIZON Max’s ability to swiftly detect the surrounding space, enabling users to find the optimal projection spot.

HORIZON Max also achieves high picture quality through its updated Dual Light 2.0 technology — XGIMI’s brand-new, exclusive system with a dual-light light source. It integrates a Triple laser for an extended color range and a phosphor light to enhance any imperfections produced by the Triple laser. The proprietary optical engine is equipped with MCL lasers commonly used in commercial theaters. As a result of the upgrade to Dual Light 2.0, the viewing experience provided by the HORIZON Max is cinematic and comfortable, boasting an ultra-wide color gamut, ultra-high brightness (3100 ISO Lumens), ultra-high contrast (2000:1 native contrast ratio), and ultra-high color accuracy. The new system delivers XGIMI’s brightest display to date, a 35 percent increase from the HORIZON Ultra. These innovations earn HORIZON Max IMAX Enhanced Certification.

XGIMI will bring its updated Dual Light 2.0 and ISA 5.0 technologies to more of XGIMI’s lineup in 2024, including portable and home projectors.


At CES, XGIMI also unveiled Aladdin, which blends a smart ceiling lamp, high-end projector, and connected speakers to optimize a living space. By delivering a cinematic experience of up to 100 inches directly from the ceiling, Aladdin solves the issues of traditional projectors, eliminating concerns like bulkiness, screen blockage, and glare, providing an immersive viewing experience without compromising floor space. Its strategic positioning prevents direct light exposure, prioritizing user safety, and allows a 0.7:1 projection ratio. Aladdin is set to launch in Japan in June 2024.

Aladdin’s modern design offers the same hassle-free installation as a standard ceiling light but provides users with a feature-rich projector and a 360-degree Harman Kardon smart speaker. This eliminates the need for extensive in-ceiling installs and allows Aladdin to integrate into existing home decor. Beyond typical projector use cases, Aladdin offers immersive dynamic wallpapers, life-sized interactive children’s books, and soothing ambient sounds for bedtime. It was selected as a 2024 CES Innovation Award honoree.

MediaTek Partnership

XGIMI has also announced a key strategic partnership with MediaTek, with the entirety of XGIMI’s premium product line adopting MediaTek’s cutting-edge chips. Looking ahead to 2024, MediaTek, in collaboration with Google TV and XGIMI, is set to unveil a range of intelligent projection solutions. This strategic alliance aims to propel a more diverse and immersive home entertainment experience, marking a significant milestone in the evolution of smart projection technology.


XGIMI is showcasing the HORIZON Max, Aladdin, and other exciting innovations in its 2024 product lineup at CES 2024 in Central Hall booth #22515 of the Las Vegas Convention Center.

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