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Samsung Expands 2023 OLED 4K TV Lineup

Two new series of Samsung OLED TVs are up to 30 percent brighter than 2022 models.

Samsung has announced the expansion of its OLED 4K TV line with two new series — the S95C and S90C — both featuring Neural Quantum processor that offers viewers brighter, bolder visuals and infinite contrast. Offered in 55-, 65-, and 77-inch screen sizes, both series are available now with prices starting at $1899.

The 2023 Samsung OLED 4K TV portfolio is more dynamic than ever with vibrant colors boosted the AI powered Neural Quantum processor. The lineup delivers content in dramatic detail with the deepest blacks, a billion shades of lifelike color — including vivid color palettes validated by Pantone, the industry-leading color experts — along with 8.3 million self-illuminating pixels that create a truly stunning picture.

With powerful processing and 4K upscaling, everything displayed on screen is instantly transformed to sharp 4K resolution to bring out incredible detail no matter what the original source resolution. Motion enhancements are included in both series to ensure high speed games and movies appear in consistently crisp 4K at speeds up to 120 Hz and Game Motion Plus goes up to 144 Hz with compatible PC-connected content. To further captivate viewers with the total sound, both the S95C and S90C have Dolby Atmos sound built in.

Samsung 2023 OLED TVs

Samsung OLED 4K flagship S95C

The flagship S95C series is offered in 77-, 65-, and 55-inch screen sizes with anti-reflective coating. This series offers Quantum HDR OLED+ that delivers bright whites and pure blacks thanks to the powerful processor. Viewers can feel like they’re part of the action with enhanced Dolby Atmos built-in and Object Tracking Sound+ that uses AI to track the on-screen action and follows the movement with pinpoint accuracy.

The S95C series stands out with dramatic visuals, bold sound and convenient connectivity all housed in a slender Infinity One Design boasting modern lines at just 4mm thin. It’s virtually bezel-free and offers a choice of a near flush-fit wall mount or a streamlined blade stand. The attachable Slim One Connect solution neatly tucks away cords and cables so viewers can focus on what’s on the screen, rather than around it.

  • 77S95C: MSRP $4499
  • 65S95C: MSRP $3299
  • 55S95C: MSRP $2499 

Samsung OLED 4K S90C

The Samsung S90C brings the benefits of OLED at a lower price point in 77-, 65-, and 55-inch screen sizes with anti-reflective coating. With fine-tuned brightness and optimized contrast made possible by self-illuminating pixels, picture quality is instantly enhanced as Quantum HDR OLED uses AI deep learning to analyze each scene, detecting areas that should be brighter and areas that should be darker ensuring rich, accurate colors.

Its slender LaserSlim design showcases a virtually bezel-free cinematic experience. Viewers will experience pure blacks, bright whites, and dramatic color and audio that keeps them in the action with Dolby Atmos and Object Tracking Sound Lite that reacts dynamically to deliver realistic, 3D audio.

  • 77S90C: MSRP $3599
  • 65S90C: coming soon
  • 55S90C: MSRP $1899
Samsing OLED TV

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