Sony Electronics has introduced “True RGB” technology — the naming convention behind the display technology powering the company’s upcoming True RGB televisions.
Sony’s True RGB uses independently controlled red, green, and blue light sources (diodes), delivering purer color, greater brightness, and the largest color volume ever achieved in Sony’s home TV history. The result is a picture that looks more natural, more dimensional, and more accurate in real-world viewing environments.
At the core of True RGB is Sony’s proprietary optical structure and precision backlight control, driven by a new Sony’s RGB backlight driver, enabling faithful color reproduction from wider viewing angles while preserving creator-intended detail and contrast.
True RGB represents the culmination of more than 20 years of Sony’s innovation in LED control, evolving from the RGB light sources first introduced in the QUALIA 005 (2004) through the flagship Backlight Master Drive technology launched in 2016. By combining the precision of individual RGB LEDs with the strengths of both Mini LED and OLED, Sony delivers picture quality defined by pure color, high brightness, and consistent accuracy.
New BRAVIA TVs powered by Sony’s True RGB technology are coming this Spring.
For more information, visit https://electronics.sony.com/t/televisions.
WATCH: In this interview with John Sciacca, Kathleen Thomas, the head of custom integration sales for Sony Electronics, discusses the new televisions, as well as what attendees can expect from this year’s Sony Roadshows and insights into the Sony-TCL deal.
