Leaf Expands Marketing and Sales Team
December 13, 2012
Leaf, a custom brand of HD audio/video distribution and switching solutions, has hired two new employees within the marketing, sales and business development departments.
With a focus on increased brand recognition and the cultivation of a stronger North American presence, Leaf aims to broaden its reach, making the company's AV solutions widely accessible to a range of global consumers.
According to the company, continued growth has allowed Leaf to add new personnel with distinguished skills sets, fully equipped and ready to enhance operations, market development and overall brand evolution.
"Leaf remains on the cutting edge by hiring the right people, with the right attitude, at the right time," said Dean Vaughan, director of sales and marketing at Leaf. "With an exciting product line and the industry first 20x20 matrix switcher, Leaf is ready to take the next step, fostering stronger relationships across the United States and Canada, to deliver quality AV solutions to a broader consumer audience. We are proud to welcome such highly skilled professionals that will continue to feed our innovation and support brand growth for years to come."
• Louise Bartlett - Marketing Manager - Louise brings a wealth of customer service, sales and strategic marketing experience to Leaf. Responsible for supporting and managing various aspects of new and existing marketing programs, Louise helps to track market trends, gather data related to the Leaf product line and its successes as well as coordinate all of Leaf's web development and online tools - ranging from SEO, social media accounts and email marketing campaigns. Prior to joining the Leaf team, Louise held positions at Bitek Pty Ltd and Health and Aged Assist, where she provided support for national marketing initiatives, developed creative graphic and written content for both marketing and advertising opportunities as well as managed day-to-day activities of major sales teams.
• Danny Webb - Director of North American Sales and Support - Danny brings nearly ten years of strategic marketing and sales experience to Leaf, which he applies to his role in managing the company's North American presence; including corporate, channel, brand, direct, product and partner marketing and sales initiatives. Danny's experience with identifying key market opportunities, prospecting sale channels and successfully negotiating business relationships is instrumental in building an active, profitable presence for Leaf throughout the United States and Canada. Prior to joining Leaf, Danny was the director of new business development and sales at Card Access, where he increased home automation sales by record percentages as well as played a leading role in the development of a new concept, product definition, sales channel creation, and overall go-to-market strategy for an emerging company subsidiary.
"We are greatly looking forward to expanding our presence and authority across the United States and Canada," added Dean. "Danny will be instrumental in this process, helping to uncover vital new business opportunities, mining the sales networks and forging mutually beneficial relationships with key distributors and experienced custom integrators - we are thrilled to see what the new year has to offer."