Kaleidescape Names Cheena Srinivasan as New CEO


By RS Staff March 7,2014


Cheena Srinivasan has been appointed by Kaleidescape as its new CEO. Cheena Srinivasan

Srinivasan is a founder of Kaleidescape and previously served as the company’s COO and EVP. With over 25 years of experience, Srinivasan has been essential in establishing Kaleidescape as a pioneer in the development of movie servers, the company says.

As CEO, Srinivasan will focus his efforts on establishing Kaleidescape as the best platform for electronic sell-through by offering the convenience of streaming, the quality of Blu-ray, and a broad catalog of titles.

Since Kaleidescape’s inception, Srinivasan has provided leadership in the areas of sales, business development, and marketing. He led the effort of collaborating with major studios to transform the business from being solely disc-based to including a digital delivery service that combines the ease and convenience of purchasing online with the best of what is available on discs in terms of selection, quality, content, and special features. Srinivasan was also the driving force in bringing UltraViolet to the Kaleidescape Store, providing customers with access to their movies on mobile devices.

Over the past 13 years Kaleidescape has built a variety of technologies such as the company’s comprehensive database of cinematic information on over 245,000 movie titles along with information on consumer’s tastes and preferences. This offers Kaleidescape a unique advantage in being able to bring relevant content via electronic sell-through to movie enthusiasts worldwide.

“Cheena has been with Kaleidescape from the beginning and I cannot think of anyone better prepared or more qualified to lead the company into the future,” said Michael Malcolm, founder, chairman, and former CEO of Kaleidescape. “His track record of driving business growth speaks for itself. We are confident that Cheena’s appointment as CEO will ensure the company’s continued success.”

“I am proud that Kaleidescape is the gold standard for delivering a remarkable movie-watching experience in the finest home theaters in the world,” said Srinivasan. “We cater to people who love to consume movies in an immersive and experiential manner that streaming alternatives just can’t match in terms of quality, special features, and breadth of content. We’ve built an exceptional team that has shipped over 135,000 products used in close to 16,000 installations, located in more than 120countries. As we continue to grow the company, our vision is to bring the Kaleidescape Experience to many hundreds of thousands more customers around the world by accelerating the disc-to-digital transition via the Kaleidescape Store and new lower-cost devices.”

Srinivasan’s previous experience includes serving as the vice president of marketing and worldwide sales development at Mirapoint. He was also the director of enterprise marketing at NetApp during the time when annual revenue grew from $2 million to more than $200 million. Srinivasan began his career at Sun Microsystems, leading product marketing for the company’s file server products.

Srinivasan is an active member of the Custom Electronic Design Installation Association (CEDIA), Consumer Electronic Association (CEA), Digital Entertainment Group (DEG), and the Digital Entertainment Content Ecosystem, LLC (DECE). He holds a master’s degree in management from the Sloan School of Management at the Massachusetts Institute of Technology (MIT), and a master’s degree in operations research, also from MIT. He earned his bachelor’s degree with high honors in industrial engineering from Georgia Institute of Technology.

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