Kaleidescape Names Cheena Srinivasan as New CEO

March 7, 2014
Cheena Srinivasan has been appointed by Kaleidescape as its new CEO. Cheena Srinivasan

Srinivasan is a founder of Kaleidescape and previously served as the company’s COO and EVP. With over 25 years of experience, Srinivasan has been essential in establishing Kaleidescape as a pioneer in the development of movie servers, the company says.

As CEO, Srinivasan will focus his efforts on establishing Kaleidescape as the best platform for electronic sell-through by offering the convenience of streaming, the quality of Blu-ray, and a broad catalog of titles.

Since Kaleidescape’s inception, Srinivasan has provided leadership in the areas of sales, business development, and marketing. He led the effort of collaborating with major studios to transform the business from being solely disc-based to including a digital delivery service that combines the ease and convenience of purchasing online with the best of what is available on discs in terms of selection, quality, content, and special features. Srinivasan was also the driving force in bringing UltraViolet to the Kaleidescape Store, providing customers with access to their movies on mobile devices.

Over the past 13 years Kaleidescape has built a variety of technologies such as the company’s comprehensive database of cinematic information on over 245,000 movie titles along with information on consumer’s tastes and preferences. This offers Kaleidescape a unique advantage in being able to bring relevant content via electronic sell-through to movie enthusiasts worldwide.

“Cheena has been with Kaleidescape from the beginning and I cannot think of anyone better prepared or more qualified to lead the company into the future,” said Michael Malcolm, founder, chairman, and former CEO of Kaleidescape. “His track record of driving business growth speaks for itself. We are confident that Cheena’s appointment as CEO will ensure the company’s continued success.”

“I am proud that Kaleidescape is the gold standard for delivering a remarkable movie-watching experience in the finest home theaters in the world,” said Srinivasan. “We cater to people who love to consume movies in an immersive and experiential manner that streaming alternatives just can’t match in terms of quality, special features, and breadth of content. We’ve built an exceptional team that has shipped over 135,000 products used in close to 16,000 installations, located in more than 120countries. As we continue to grow the company, our vision is to bring the Kaleidescape Experience to many hundreds of thousands more customers around the world by accelerating the disc-to-digital transition via the Kaleidescape Store and new lower-cost devices.”

Srinivasan’s previous experience includes serving as the vice president of marketing and worldwide sales development at Mirapoint. He was also the director of enterprise marketing at NetApp during the time when annual revenue grew from $2 million to more than $200 million. Srinivasan began his career at Sun Microsystems, leading product marketing for the company’s file server products.

Srinivasan is an active member of the Custom Electronic Design Installation Association (CEDIA), Consumer Electronic Association (CEA), Digital Entertainment Group (DEG), and the Digital Entertainment Content Ecosystem, LLC (DECE). He holds a master’s degree in management from the Sloan School of Management at the Massachusetts Institute of Technology (MIT), and a master’s degree in operations research, also from MIT. He earned his bachelor’s degree with high honors in industrial engineering from Georgia Institute of Technology.

Want to read more stories like this?
Get our Free Newsletter Here!

Comments

Photo GalleriesMore Galleries >
Doug Henderson and Joe Atkins

Doug Henderson (left) president of Bowers & Wilkins Group North America, and Joe Atkins, Bowers & Wilkins global CEO, invited consumer and t...

BMWs, McLarens, and Volvos

Upon arrival, guests experienced Bowers & Wilkins Automotive products in BMW, McLaren, and Volvo cars (the Maserati wasn’t available...

Demo'ing the McLaren

Bowers & Wilkins North America president Doug Henderson show demonstrates how to open the door on the McLaren.

B&W Speakers in the McLaren

Bowers & Wilkins speakers in the McLaren.

B&W Vintage Living Room

Bowers & Wilkins North America president Doug Henderson shows off the company’s vintage living room space, which featured vintage ge...

The B&W LP Collection

Part of the Bowers & Wilkins vintage living room space is this collection of LP covers that represent a seminal album from each of the com...

The B&W Museum

Bowers & Wilkins had to purchase much of the gear in its museum because most discontinued products were not kept over the last 50 years.

The Wisdom of John Bowers

Words to live by from Bowers & Wilkins founder John Bowers

The History of B&W

A timeline of Bowers & Wilkins’ product and company history

Andy Kerr and Martial Rousseau

Senior product manager Andy Kerr and head of research Martial Rousseau from the U.K. Bowers & Wilkins office. They were showing off the ne...

Turbine Head

  The turbine head for the 800 D3 houses the mid-range speakers.

Andy Kerr

Senior product manager Andy Kerr holds up the very heavy solid-body turbine head.

Historical Flagship Products

A look at the company’s flagship products through its 50-year history

The Legendary Diamond Tweeter Dome

To show off the company’s legendary diamond tweeter dome, one was encased in plastic to protect the brittle material. The tweeter domes ...

Demo'ing the 800 D3 Speakers

Bowers & Wilkins’ new demo room showcases its new flagship 800 D2 speakers, which are the outcomes of one of the company’s mos...

800 D3 Close Up

The silver 6-inch FST midrange drive unit of the 800 D3 uses Bower & Wilkins’ new proprietary Continuum woven material. Developed af...

In-wall Demo

Bower & Wilkins’ showcases its in-wall speakers in this space.

The B&W Nautilus

Bower & Wilkins’ legendary Nautilus is 17 years old but just as contemporary now as it was then.

Nautilus Pricing

A wall plaque in the “Nautilus demo room” itemizing the price of the system

Theater Demo

A theater demo showcasing the flexibility of 800 D2 speakers