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Sony Announces Pricing and Availability for 2023 BRAVIA XR TVs

Includes the new 2023 LED and OLED television models, announced earlier this year.

Sony Electronics revealed North American pricing and availability for the new 2023 LED and OLED television models, announced earlier this year.

Sony BRAVIA XR Mini LED TV

BRAVIA XR X93L 4K HDR Mini LED Google TVs

Rediscover your favorite content with impressive Mini LED contrast and brightness, powered by the intelligent Cognitive Processor XR. Thousands of Mini LEDs, pricelessly controlled by XR Backlight Master Drive, deliver a picture full of vibrant colors and detailed shadows.

US pricing and availability details:

Canada pricing and availability details:

For full X93L specifications or to purchase from Sony, visit: https://electronics.sony.com/x93l

BRAVIA XR X95L 4K HDR Mini LED Google TV

Big screen picture meets ultimate contrast and brightness, powered by the intelligent Cognitive Processor XR. Bring the theater experience into your home with thousands of precisely controlled Mini LEDs delivering amazing contrast. XR Backlight Master Drive fine tunes the picture resulting in deep blacks and natural colors revitalizing your favorite movies and games. Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling. With Acoustic Multi-Audio+ and support for Dolby Atmos, frame tweeters vibrate the TV frame to produce wider, elevated sound that matches the picture you see.

US pricing and availability details:

  • 85-inch Class (84.6-inch diag): $5799.99 MSRP (Available to pre-order on 5/8/2023)

Canada pricing and availability details:

  • 85-inch Class (84.6-inch diag): $6999.99 MSRP (Available to pre-order on 5/8/2023)

For full X95L specifications, visit: https://electronics.sony.com/x95l

Sony BRAVIA XR OLED TV

BRAVIA XR X90L 4K HDR Full Array LED Google TVs

See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.

US pricing and availability details:

  • 98-inch Class (97.5-inch diag): $9999.99 MSRP (Available to pre-order in July)
  • 85-inch Class (84.6-inch diag): $3299.99 MSRP (Available to pre-order in June)
  • 75-inch Class (74.5-inch diag): $2199.99 MSRP (Available to pre-order in June)
  • 65-inch Class (64.5-inch diag): $1599.99 MSRP (Available to pre-order in June)
  • 55-inch Class (54.6-inch diag): $1299.99 MSRP (Available to pre-order in June)

Canada pricing and availability details:

  • 98-inch Class (97.5-inch diag): $13,999.99 MSRP (Available to pre-order in July)
  • 85-inch Class (84.6-inch diag): $3999.99 MSRP (Available to pre-order in June)
  • 75-inch Class (74.5-inch diag): $2799.99 MSRP (Available to pre-order in June)
  • 65-inch Class (64.5-inch diag): $1999.99 MSRP (Available to pre-order in June)
  • 55-inch Class (54.6-inch diag): $1599.99 MSRP (Available to pre-order in June)

For full X90L specifications, visit: https://electronics.sony.com/x90l

BRAVIA XR A80L 4K HDR OLED Google TVs

OLED picture and rich sound in perfect harmony, powered by the intelligent Cognitive Processor XR. Billions of accurate colors and pure black make everything you watch and play come to life with natural hues and shades. Acoustic Surface Audio+ turns the entire screen into a multi-channel speaker that follows the action on screen for a truly immersive viewing experience.

US pricing and availability details:

  • 83-inch Class (82.5-inch diag): $5499.99 MSRP (Available to pre-order in June)
  • 77-inch Class (76.7-inch diag): $3599.99 MSRP (Available to pre-order on 5/15/2023)
  • 65-inch Class (64.5-inch diag): $2599.99 MSRP (Available to pre-order on 5/15/2023)
  • 55-inch Class (54.6-inch diag): $1899.99 MSRP (Available to pre-order on 5/15/2023)

Canada pricing and availability details:

  • 83-inch Class (82.5-inch diag): $7399.99 MSRP (Available to pre-order in June)
  • 77-inch Class (76.7-inch diag): $4999.99 MSRP (Available to pre-order on 5/15/2023)
  • 65-inch Class (64.5-inch diag): $3299.99 MSRP (Available to pre-order on 5/15/2023)
  • 55-inch Class (54.6-inch diag): $2399.99 MSRP (Available to pre-order on 5/15/2023)

For full A80L specifications, visit: https://electronics.sony.com/a80l

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