SIM2 USA has appointed two new rep firms on the West Coast. Steven Lester Company will handle Northern California and Northern Nevada, while Morris-Tait Associates will cover Southern California.
Morris Tait Associates will represent SIM2 USA.
“California represents a golden opportunity for SIM2, and we look to the teams at Morris Tait Associates and Steven Lester Co. to be an extension of the brand, reaching our dealers with personalized attention and service,” said Alberto Fabiano, executive VP of SIM2 USA. “Everyone involved is well respected in the territory and experienced in selling reference-quality home entertainment products, which are the key reasons we chose them. We look forward to continued success in this territory with our new partners.”
