With the shadow of a recession engulfing the future plans of many businesses nationwide, it is always impressive and heartening to get a tip about a company bucking the fear and investing in potential growth avenues.
A couple of weeks ago, Residential Systems got an email regarding Stewart Filmscreen manufacturing rep firm, Charles Lucas Sales Company which, to the delight of its customers, created a custom-built home theater showcase room at its Fort Worth, Texas location.
“We took a three step approach to designing our showrooms,” Sam Lucas, CFO of the company noted. “First we designed a space to show our hottest products from our vendors. Second, to have a room to invite our customers in for product demonstration and vendor training. Third, a place where our customers can bring their clients to see the products installed and see the ease of operation.”
The cost, according to the company’s release, was “an impressive investment.”
“The highlights of the room include the CineCurve screen from the Stewart Filmscreen Corporation,” said company president Steve Lucas. “The CineCurve screen with side masking panels puts the WOW back in home theater. It provides the true in-theater experience, in the identical format employed by Hollywood films at your local movie theater.”
An anamorphic lens feeds the viewer’s choice of three aspect ratios: the traditional 4:3, the 16:9 television aspect ratio and the latest in 2.35:1 theater aspect ratio. Automatic masking panels adjust the screen to the selected aspect ratio.
Charles Lucas Sales Company is the only manufacturers’ representative firm in the Southwest to offer such an extensive showroom. And as the representative for Stewart Filmscreen in Texas, Louisiana, Oklahoma and Arkansas, the company takes its obligation to their customers seriously.
“No doubt this represents a sizeable investment,” added Sam Lucas. “However we have received so much positive feedback from our customers and their clients, with many demo sessions resulting in immediate sales, that we know it was a good move. “We continue to be impressed with the innovations Stewart Filmscreen brings to the industry and we are delighted to be their representative in the Southwest.”
The Home Theater Showcase Room made its debut in March of this year and has already welcomed over 100 guests. Key features beyond the CineCurve screen are an Epson projector with a Panamorph anamorphic lens, Marantz electronics, power on demand by Richard Gray’s Power Company, speakers from Snell Acoustics, cables and wiring from Tributaries and custom seating from Pullman Furniture. All of the electronics are housed in the award-winning RSF equipment rack from OmniMount.
