Menlo Park, CA–Pacific Media Associates (PMA) reports that the street price for 40-45-inch flat panel televisions dropped an average of 14 percent from 1Q2005 to 2Q2005.
PMS, the provider of “demand-side” market information on large-screen displays, also reported that prices for 42-inch -43-inch flat panel HDTV plasma televisions saw the largest decline, dropping 17 percent and average prices for 40-45-inch HDTV LCD televisions dropped 14 percent. From January to June 2005, sales of 40-45-inch flat panel televisions increased by 26 percent. While sales of 40-45-inch DLP RPTV sets increased by 65 percent during the same period, that growth came largely at the expense of 40-45-inch 3LCD RPTV sets, with sales dropping by 44 percent.
“Prices are dropping much more quickly now that micro-display RPTVs are more widely available in the 40-45-inch size,” says Rosemary Abowd, the PMA Vice President who directs PMAs research on flat panel displays and rear projection. “While buyers may still be unsure of the total cost of ownership with MD-RPTVs, thats not stopping them from noticing this value-priced alternative. Our survey shows that overall volumes for RPTVs are down in the second quarter, but their attractive pricing is forcing flat panel prices to decline sharply.”
“There is still a gap in price between RPTVs and high-definition flat panel televisions, but its getting smaller. A consumer can now purchase a high-definition plasma set for about $3500 and for about $4500 they can get a high-definition LCD television,” Abowd added.
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