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PMA: 3LCD is Front Projector Market Leader

Lead grows to nine share points, extends across all major channels in U.S.

Los Angeles, CA — Three LCD has solidified its leadership position in the U.S. front projection market with an nine-point unit share lead over competitors in the first quarter of 2008, according to Pacific Media Associates (PMA). Products based 3LCD technology kicked off 2008 with 54 percent total U.S. market share. In addition to a strong overall market lead, 3LCD leads in all three front projection channels according to PMAs monthly tracking reports covering the pro AV, distribution, and retail channels.

For 3LCD, this is the fourth consecutive year-year, same-quarter gain in the U.S. market. Share gains from Epson, Hitachi, Sony, and Sanyo contributed substantially to the impressive 3LCD technology growth in the first quarter. On the product level, 3LCD held leading positions in the critically important SVGA and XGA segments in the Professional market and 1080p in the home theater market.

“Three LCD technology certainly started off the year with a strong quarter in the U.S. market,” said PMA’s Michael Abramson. “It is a significant testament to both 3LCD technology and the companies that use it. The market is showing strong demand for what they are offering.”

Three LCD technology utilizes a three-chip optical engine to process and output bright, vivid colors with no rainbow effect. The optical engine also has a solid-state design, which eliminates the risk of any mechanical issues with moving parts. With its outstanding color, brightness and detail, 3LCD delivers outstanding image quality to classrooms, board rooms and home theaters across the nation. LCD technology overall continues to lead in all major display product categories including flat panels, monitors and laptop displays.

The market share growth 3LCD is experiencing is based strongly on the advantages it has over other technologies, said Rina Bhuva, senior strategic marketing manager, 3LCD Technology. Leading projector OEMs continue to choose 3LCD, because they know projector buyers are looking for superior image quality and reliability.

3LCD manufacturers are driving the market through a broad range of innovation, from short throw and WXGA products lens shift capabilities and low energy usage.