I had the pleasure of participating in Molly Gibson’s first Strategic Forum session at February’s CEDIA Management Conference in Carefree, Arizona, and I found that her ideas were fresh and potentially effective for any business.
Now, on the heels of a very well-attended CEDIA University Survival of the Fittest Webinar on “Effective Down Marketing Promotions,” Gibson plans to launch a free bi-monthly e-series called, “5-Second Marketing Tips.”
Scheduled to begin in early April, “5-Second Marketing Tips” will be specifically designed to support advertising efforts by custom integration and consumer electronics businesses in today’s challenging economic climate. Among other topics, Gibson will discuss the various new online social media marketing approaches that are and worth trying.
Molly Gibson, Overflow Marketing
“We’re all incredibly busy in this challenging economy, but each of us will spare a second to learn creative, effective strategies for keeping and finding new business,” said Gibson, founder and president of Overflow Marketing. “We are all looking for an edge and for ways to win right now. If my marketing tips and ideas can help, I am happy to pass it on.”
Each of Gibson’s free tips will include a visual example of how to use it plus ad copy that subscribers are welcome to utilize.
Those who attended Gibson’s recent CEDIA Management Conference and Webinar sessions are expected to be the first to receive this timely offering, but anyone who registers at the Overflow Marketing website may start receiving these marketing quick tips every month as well.
Gibson advises dealers to think strategically about how to attract new business. As companies try to figure out how to do more with less, Molly just may have the answer.