Q&A with Mike Akridge, VP of operations, Digital Projection.
Why exhibit at CEDIA Expo 2023?
CEDIA Expo is the premier trade show for the AV industry and one that our partners regularly attend. It’s the best place to connect with our dealers, specifiers, and fellow manufacturers, collaborate on projects, and establish and strengthen important industry relationships. CEDIA Expo also gives us a chance to see first-hand the key innovations fueling the market, how our solutions are contributing, and how we can push the boundaries further. Our CEDIA Expo takeaways are critical to the ongoing evolution of our LED displays and projection systems, our business initiatives, and our dealer service and support strategies.
What is the most exciting trend you expect to see at the show?
Large-format LED displays are taking the residential and commercial markets by storm, as are projection systems for smaller-than-average spaces. Imaging solutions are progressing to provide integrators greater flexibility and versatility in their designs, as well as easier configuration and installation in environments that have historically been difficult to serve. These next-generation imaging systems are creating exciting and lucrative new business opportunities for integrators — especially those who are exploring resimercial applications. We will profile several of these unique “crossover” technologies at CEDIA Expo this year.
What will you focus on at the show?
Digital Projection will focus on driving more business to its dealers by offering the types of imaging solutions that can be easily integrated into and satisfy the viewing requirements of diverse environments and applications. Certainly, the design and performance standards of our products are important to our mission; equally crucial is providing dealers with an exceptional level of service and support — from initial design to final deployment. This fundamental part of our business may not have the visual sizzle of our LED displays and projection systems, but at CEDIA Expo we plan to encourage our dealer partners to utilize this valuable resource in their current and upcoming projects.
To learn more, check out Digital Projection in booth #2543 at CEDIA Expo 2023 and visit www.digitalprojection.com.