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2023 CEDIA Shares: Pro Audio Technology & Theory Audio Design

Pro Audio Technology & Theory Audio Design give Residential Systems readers a sneak peek at what the companies are planning for their CEDIA Expo 2023 exhibits.

CEDIA Shares – PRO & Theory - Paul Hales
Paul Hales

In our series of #CEDIAShares blogs, we’re talking with exhibitors about the hottest technologies and trends they’re looking to see at CEDIA Expo 2023.

Q&A with Paul Hales, CEO, Pro Audio Technology & Theory Audio Design.

Why exhibit at CEDIA Expo 2023?

In our experience, high-performing audio equipment needs to be demonstrated — and demonstrated well — to prove its worth. Every time we host PRO and Theory demonstrations at our Experience Center in Southern California, we sell a system. Every. Single. Time. Similarly, exhibiting at CEDIA Expo is valuable because it gives us a platform to demonstrate the PRO and Theory product lines in front of a larger audience of qualified integrators, rep firms, and distributors from across the Americas and beyond. At CEDIA Expo, PRO and Theory are renowned for standout home theater and distributed audio demos year-after-year — and that’s a reputation we intend to uphold at this year’s show.

CEDIA Expo also gives us a rare opportunity to meet face-to-face with media, industry partners, and our existing and potential customers to discuss the latest trends, product categories, and audio technologies. We appreciate the chance to gather feedback from new and existing partners and industry friends as it helps to inform our product roadmaps.

What is the most exciting trend you expect to see at the show?

The CEDIA Expo show organizers told us they sold more High-Performance Audio rooms than ever before, so we expect new audio and video solutions will be in the spotlight this year — including PRO and Theory. The price of video wall technologies is slowly dropping and, as it continues to, we expect video walls to become more mainstream (at least in the premium segment of the market). At CEDIA Expo we anticipate this being a focus and we look forward to checking out new display solutions and seeing which brands, besides PRO, have the high-performing audio solutions to complement this growing category.

What will you focus on at the show?

This year we invested in a brand-new, gorgeous booth that will provide attendees the opportunity to touch and feel every single new and existing Theory product we offer. From architectural solutions to pendant speakers, to soundbars, outdoor solutions, subwoofers, and loudspeaker controllers, Theory will showcase the full line in booth 1543. Also on display will be a sample of PRO products, including the LFC-24sm, our 24-inch absolute beast of a subwoofer, and our most popular and high-performing loudspeaker models — SR-28212ai and SR-2408iw.

If attendees want a real treat and to fully comprehend the performance capabilities of PRO and Theory, we highly recommend visiting our High-Performance Audio Room #204. In one sitting, Theory and PRO will provide impactful demonstrations of everything from stereo and high-end home cinema, right up to a full-on rock concert. And we accomplish all of this with a very small selection of highly capable audio products. PRO and Theory bring large-scale professional sound to residential and commercial installations where aesthetics and installation flexibility are essential. There is nothing on the market that beats our brands from a performance perspective, especially at the system price points. Come by HPA Room #204 to judge it with your own ears. We promise, you will not be disappointed!

To learn more, check out Pro Audio Technology & Theory Audio Design in booth 1543 and HPA Room 204 at CEDIA Expo 2023 and visit and