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The All-New Digital Delights

CEDIA’s new website is designed for a multitude of users.

Photo: daboost/iStock

If you’ve been on CEDIA’s website lately — — you’ve noticed that there’s been a major upgrade to the platform. Leading the charge on revamping that digital platform are CEDIA’s director of marketing Desiree Friedman and the EMEA brand and communications manager James Bliss. As Friedman explains, the association’s digital presence expanded into multiple websites as CEDIA grew, and it was time to unify everything into one location.

“We had a specific site for the Asia Pacific region,” she explains. “We had our U.K. site, we had our U.K. education site, we had our .org site. And all of these evolved over the years to speak to different audiences and serve a variety of needs. And now with the culmination of our globalization and bringing everything together organizationally, it was a clear need that our digital presence needed to be together.”

James Bliss was a critical voice in ensuring the site had a global feel: “We had to ensure the needs of our members across the EMEA region and beyond are met effectively, that any local products or services that are specific to the region are included.”

And with that came the monumental task of including everything from content for the design and build community to member resources in one location that was intuitive and easily navigable. So Friedman and Bliss (with an assist from digital marketing manager Brian Weiss and senior applications developer Greg Mack), pulled in CEDIA’s education, certification, and IT teams to create a one-stop shop for any user.

“One of the things that we’ve done on this website — which is different than any of our existing websites before and in line with best practices now — is that all of our content is served up in a very personalized way,” says Friedman. “We’ve structured the site so that you’ll be presented with what is relevant to you. You’ll be served the content or products (say, a white paper or an online course) that match your needs or interests, and we’ll be refining that functionality constantly.”

Related: The New CEDIA Outreach Instructor Training Course

The CEDIA Academy

There’s parallel work that’s been happening as the crew are busy rebuilding and consolidating the digital footprint. CEDIA’s director of curriculum Derick Abshire says, “Our Curriculum team has been working diligently to create updated, relevant, and engaging online classes.”

Those classes are all part of the new online learning platform that’s been rolled out in conjunction with the launch of the new This digital school is now part of what’s known as the “CEDIA Academy,” a way in which the association will strive to find the perfect balance of online and in-person education experiences that CEDIA offers.

Abshire explains: “The updated technical content will be used to offer some key training products in a hybrid format, which will allow for the classroom portion to be completed online. The hybrid model saves the entirety of the face-to-face classes for hands-on learning lab situations.”

Meanwhile, James Bliss was offering input on the unique educational needs of the EMEA membership. “Our education offerings here are delivered in a more evergreen fashion,” he explains. “We function a bit more like a school or college in terms of the repeating curriculum that we offer, so we wanted to make sure that the functionality was all nicely integrated and that the curriculum is represented in a nice, digestible manner.”

Related: CEDIA Announces Revised Tech Summit Schedule

An Elegant Aesthetic

Since the revamped site is designed to speak to everyone — members, homeowners, CEDIA’s design/build partners — getting the right look and feel was critical. The site draws on the work CEDIA members do best: Integrating technology beautifully and seamlessly into the modern home. Friedman says, “I think we went in with an idea that one of the things that all of our current websites were missing is really showcasing the amazing, beautiful work that all of our members do, and that our industry has to offer.”

Friedman continues, “From the beginning the driving directive was: How do we get all the information that we need there, but, visually, how do we showcase it on a consistent basis? How do we really highlight our members? And we’ve achieved that.”

Bliss agrees: “It’s incredibly aspirational, and for our trade membership and prospective membership audiences, I think it’s excellent for us to be able to showcase the great work that our members do.”

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