In our series of #CEDIAShares blogs, we’re talking with exhibitors about the hottest technologies and trends they’re looking to see at CEDIA Expo/CIX 2025.
Q&A with Ryan Gustafson, CEO and founder of Screen Innovations.
Why exhibit at CEDIA Expo/CIX 2025?
The CEDIA integration market has long been — and continues to be — a vital part of our projector screen business, as well as a growing opportunity for our expanding window coverings business. Expo offers a valuable platform to connect in person with our existing dealers and to introduce our brand to new integrators. It’s an ideal venue to showcase our outdoor shades and screens, which align seamlessly with the AV solutions offered through the CEDIA channel.
What is the most exciting trend you expect to see at the show?
We are seeing strong momentum around expansion categories like window coverings and outdoor shading. In the CEDIA channel, what’s fueling this trend is the rapid simplification of these solutions — combined with more accessible pricing that puts them within reach for a wider range of projects. SI is helping to accelerate this shift by empowering integrators with the tools, training, and confidence they need to succeed. Through hands-on learning and practical sales resources, we’re making it easy for integration professionals to enter this growing category and unlock a high-value revenue opportunity.
We’re hopeful that more integration businesses will return to CEDIA Expo this year — bringing their installation teams with them. CEDIA’s renewed commitment to strengthening education and hands-on training at the show has the potential to bring more industry dealers back to the show floor — which, in turn, could inspire even more manufacturers to return and exhibit in the future.
What will you focus on at the show?
For Screen Innovations, CEDIA is about reigniting excitement around projection screens and empowering dealers to become experts in window coverings through comprehensive training, education, and support tools.
On the projection screen front, SI will debut a 20-year dream in the making: Black Diamond Fusion — the ultimate projection screen experience. It has to be seen to be believed.
In window coverings, SI is setting a new industry benchmark with the first complete lineup of Roller, Duo Roller, Roman, Woven Wood, Zebra, Cellular, and Trapezoidal Cellular shades — offered at nearly half the price of competing solutions in the CEDIA channel. Each shade is powered and controlled entirely by SI’s new RF/Zigbee 3-Year Lithium Battery or Power over Ethernet (PoE) technology, making installation and performance easier and more efficient than ever.
To learn more, check out Screen Innovations in booth #2533 at CEDIA Expo/CIX 2025 and visit www.screeninnovations.com.
