Though it all seems to come together seamlessly, you’d have to think that CEDIA Expo is a logistical nightmare for a large, multi-brand company like Snap One. Take this year, for example, where it has more than 20 new products to introduce across a wide range of its brands.
“As a company, we’re investing in products and services,” says Eric Harper, senior VP, product marketing, Snap One. “And our exhibit provides Partners with amazing experiences, which is not a surprise, but we have some things that we are showcasing that really put our money where our mouth is so to speak. We know that it’s more than just selling boxes — we’re selling experiences and solutions. So, we’re taking a different approach to the booth this year.
“In the past we’ve had category-centric areas to do demonstrations,” Harper continues. “And we’re still going to be showcasing that, but one of the things we wanted to shine a brighter light on this time around was, ‘How do these things come together in a one-plus-one-equals-three-or-greater scenario?’ We wanted to showcase the ways that these products integrate into a solution for a given application and not necessarily just the category. That said, we can’t ignore the products in the categories — and we have 22-plus categories!”
It helps that many of the new product introductions exemplify how the Snap One products work together to improve system performance and efficiency for dealers. For example, the new Control4 OS 3.4.0 software utilizes OvrC’s new remote system management capabilities to allow end users to optimize their own experiences and for Partners to manage ongoing service needs for large numbers of clients.
And that just scratches the surface. As you explore the booth, you will find new products from Triad, Episode, Wattbox, Access Networks, Araknis, Luma, and more — all set up in themed areas that demonstrate each product’s standout features and how they integrate into a larger system.
“This is the first time we’ve showcased Araknis and Access Networks in the same booth, so that’s very exciting for us,” says Harper. “Combined, these lines offer network solutions to scale for pretty much any project. Of course, Access Networks is not just known for the access points, but also for the design services and the managed solutions that they offer. We are showcasing that on the floor and trying to convey to Partners what we can do and how they can leverage our team to scale their businesses and projects. And those design services now include Araknis as well, which we are demoing here.”
In addition to the product demos, Snap One is also offering a host of training courses at the show that cover a range of topics, including lighting, smart surveillance, media over IP, and outdoor lighting and sound.
With all of the demos and sessions provided by Snap One at CEDIA, Harper hopes that dealers see how the company is working to increase efficiencies for its Partners. “That is something that is near and dear to those like us that have been in the industry for some time and who know how challenging labor can be,” he says. “It’s not easy to find the next new whizbang technician, and, as a manufacturer, we try to help drive those efficiencies to make it easier to install and support our systems and keep installers focused on doing things that are profitable for their businesses.”
Stop by and see Snap One at booth #1512 or visit them at http://snapone.com.
