Amplify People, the recruitment division powered by One Firefly, is set to host a new industry webinar exploring how dealers can compete for talent in a changing labor market. Called “The AI Gold Rush Is Coming for Your Workforce: What CI & Security Businesses Need to Know,” it takes place on June 11, 2026, at 1:30 PM ET.
While most conversations about artificial intelligence focus on automation, software, and productivity, a growing challenge is emerging for custom integration and other home service businesses: competition for skilled labor.
As hyperscale data centers and AI infrastructure projects continue expanding across the United States, demand for electricians, technicians, project managers, and other skilled trades professionals is accelerating rapidly. This increased demand will place additional pressure on an already strained labor market, creating new hiring and retention challenges for custom integration, security, electrical, and home service companies.
To help business owners understand and prepare for these workforce trends, Amplify People will host a free educational webinar, “The AI Gold Rush Is Coming for Your Workforce: What CI & Security Businesses Need to Know,” on June 11, 2026, at 1:30 PM ET.
The session will explore how AI-driven infrastructure growth is reshaping labor demand, why competition for skilled talent is expected to intensify, and what smaller businesses can do to remain competitive in attracting and retaining employees.
“Many integration companies are already facing challenges finding qualified technicians,” says Samantha Hodz, director of talent acquisition services at Amplify People. “The expansion of AI infrastructure has the potential to increase competition for talent even further. This webinar is designed to help business owners understand what’s happening and identify practical strategies they can implement today.”
Topics will include:
- How AI infrastructure growth is impacting skilled labor demand
- Why competition for technicians and infrastructure talent is increasing
- Employer branding strategies that help companies stand out
- Recruiting and retention best practices in a more competitive labor market
- Workforce planning strategies for long-term growth
The webinar will be presented by Andrew Pino, executive vice president of Amplify People, and Hodz, with moderation by One Firefly CEO Ron Callis.
Registration is free for industry professionals.
To learn more and register, visit https://us02web.zoom.us/webinar/register/WN_H9fRmmMxTuecoCyw31k38g#/
For more information, visit amppeople.com.
