Atlantic Technology has announced the appointment of Peter Wellikoff to the newly created position of managing director, effective July 1. A seasoned industry veteran, Wellikoff has successfully led many prestigious audio brands, including the B&W Group, Electrocompaniet, KEF, and Meridian.
In his new role as managing director, Wellikoff will advise on growth strategy, direct product development, and brand-marketing initiatives to evolve the new vision for Atlantic Technology. To fulfill its mission of broadening its market appeal, the company will revitalize its corporate identity as well as its product offerings in 2-channel, surround, custom integration, and personal audio, with new products to debut in 2024.
For more information, visit www.atlantictechnology.com.
