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AVAD Hires New VP of Merchandising

Former Magnolia executive, Rick Wigen, joins the distributors management team.

Van Nuys, CA–AVAD has announced that Rick Wigen has joined the company as vice president of merchandising. In this newly created position, Wigen will oversee all aspects of merchandising, including vendor relations and programs, inventory planning and category management.

An esteemed consumer electronics executive, Wigen brings over 29 years of CE experience to AVAD, having most recently served as director of merchandising for Magnolia Audio Video TV where he managed the team that planned, purchased, and managed the TV business of Magnolia Audio Video and Magnolia Home Theater inside the retailer Best Buy. Prior to his tenure with Magnolia, Wigen was an audio merchandising manager with the Tweeter Home Group, where he was involved in managing Tweeter inventory, purchasing, and sales forecasting.

Rick brings immense sales knowledge and industry expertise to AVAD, said Bob Gartland, president of AVAD. We are confident his insights and experience will help us position the company for future growth and help us add even more value to our network of dealers.

Wigen will be responsible for directing the strategy and execution of AVADs merchandising efforts throughout all locations nationwide. He stated: I look forward to leveraging my experience at such a dynamic company as AVAD. With 37 existing distribution centers and plans for new location openings in the near future, AVAD is poised for continued growth and Im very excited to bring my ideas to the mix.

For more information, visit www.avad.com.

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