Azione Unlimited (AU), the new buying group for custom retailers and integrators led by Richard Glikes, has announced the appointment of 23K Studios Inc. as the advertising agency of record.
The agency has clients like SAP, ING Direct, Glaxo Smith Kline, and Barclays Bank. In the electronics industry 23K Studios has developed projects for Sony, Pioneer, Sharp, and Savant. They recently completed all the launch materials, including website development, for the new Elite LED Flat Panel launch. Quarterly promotions, email blasts, direct mail, and website development for AU members will all be handled by 23K Studios. Many of these services will be delivered free of charge to AU members.
“I have worked with Tom King and his talented staff at 23K for 5 years during my tenure at HTSA and without a doubt they are the most exceptional agency I’ve had the pleasure to work with,” said Richard Glikes, president of AU. “They get our industry. They get our clients. Most of all, the messages they devise deliver business. Azione is action and 23K stirs the pot magnificently.”
“I know this industry because I was that guy beginning in my mid-twenties that read every CE trade pub from cover to cover,” said Tom King, president and chief creative officer of 23K Studios. “I’ve always been a gadget guy and the ones my friends call for AV advice. With that as a background, we just apply the substantial marketing experience and best practices from our prestigious client roster. It’s a labor of love. I have worked with Richard for many years in the CE industry and thrilled to be working with him at Azione. He’s always had the perfect formula for marketing success.”
