Carson City, NV–Bohlender-Graebener has announced a new name and logo change for their planar ribbon speaker brand. To simplify usage for all, the company now prefers to be called BG.
The BG name will offer consumers and trade alike a much easier way to identify, remember and pronounce the companys brand name, according to the company.
Concurrent with its rebranding, BG launched two new models of applications loudspeakers that feature their patented planar technology. The Radia R-18i and R-17i are on-wall speakers with planar ribbon drivers that can be used for a wide variety of installations including home theater and multi-room audio. Packaged singly, and priced at $499.50 each MSRP, the R-18i and R-17i will be available in choice of Black or Silver and shipping in the first quarter of 2005.