Boston Acoustics is launching a multi-tiered outreach initiative this summer aimed at strengthening its partnerships with custom installers to help them deliver better products and unique sound solutions to their customers.
Each initiative will support Boston’s key brand message, “Choose Boston and offer your customers a better experience, with incredibly reliable products from a vendor partner that’s easy to work with.”
The company says that it will debut a variety of “smart” tools and services that will help installers grow their businesses and offer creative ideas and solutions to their customers. Boston Acoustics will enhance its website content, create instructional videos, develop applications-based sell-sheets, and encourage conversation through a community-building blog website.
All new initiatives are designed to complement the company’s product line, which, the company says, is engineered to provide “smart” custom installation solutions for a wide range of applications and installation requirements.
“Boston Acoustics is determined to become the ‘go-to’ brand for everything installers need from a premium speaker vendor partner in order to run a successful business,” said Phil Cohn, Boston Acoustics senior VP of sales and marketing. “We have always been conscious of the unique needs of custom installers, and we are proud to offer a comprehensive selection of products that deliver incredible value, high reliability, and of course best-in-class sound performance. Our new outreach initiatives will speak directly to installers and offer greater informational support for the many creative solutions we offer.”
Key Outreach Initiatives
All the initiatives Boston Acoustics is launching this summer are designed to energize custom integrators and clearly communicate the company’s “Play Smart” philosophy. Key elements include:
• Targeted Website Product Pages that “Play Smart.”
The Boston Acoustics website is being revamped to improve the installer/integrator experience. In addition to more technical drawings and technology innovation features, the site will offer suggested applications and information on how Boston Acoustics products can help installers handle unique applications and environments. Website enhancements will include new product landing pages focusing on specific installations, including Hidden Theater, Commercial Applications, High-Humidity Environments, and Small Architectural Speakers.
• Useful Product Videos
Boston Acoustics is creating a collection of videos that will be provided for training support as well as for posting on dealer websites. The line overview and application-specific videos will speak directly to systems integrators and installers with technical information and installation tips, with emphasis on how the “smart” features in Boston Acoustics products can be used to facilitate and simplify the installation process and help integrators more efficiently serve their customers.
• Revised Sell Sheets
To more accurately communicate the benefits of the “smart” features incorporated throughout the Boston Acoustics product line, the company is updating all product sell-sheets to focus on talking directly to custom installers and will include specific loudspeaker configurations, suggested applications, and information on how to handle unique home environments.
• “Boston Blog”
The Boston Acoustics blog will feature new posts targeted to installers and integrators, offering solutions to common problems and insights into products, along with creating an open forum for Q&A.