Clare Controls has appointed Charles “Chuck” Parrelli as eastern regional sales manager. In his new position, Parrelli will develop and manage the company’s network of authorized dealers in all states east of the Mississippi.
Parrelli brings a wealth of experience in CE-related channels to Clare, recently serving as Savant Systems’ vice president of sales. While there, he led the expansion of Savant’s domestic distribution, as well as establishing the company’s position in key European markets. Parrelli has also been employed by several premier consumer electronics manufacturers, holding management positions in both sales and product marketing over the course of his nearly 30 year career.
Parrelli’s background at Savant makes him a member of the growing team of sales executives who have joined Clare with prominent credentials in the custom electronics industry’s most important companies. Other recent additions include vice president of sales Jeff Zemanek, who formerly served as North American director of Lutron’s residential sales channel.
“Chuck brings an exciting outlook to the regional sales manager’s position at Clare,” said Zemanek. “His proven skill in channel development, coupled with his comprehensive, first-hand knowledge of home automation, give Chuck an immediate credibility that CE professionals will recognize and appreciate. I’m thrilled to have such a high level, known entity on our team!”