Core Brands Introduces New ELAN Builder Program Core Brands has introduced the ELAN Builder Program to help builders sell more homes.RS Staff ⋅ Mar 28, 2017 Core Brands has introduced the ELAN Builder Program to help builders sell more homes. ELAN provides homebuilders with a range of entertainment and control solutions that can be personalized to meet the needs of individual homebuyers. “ELAN offers builders the best home automation standard to help sell more homes,” said Core Brands director of builder sales, Bret Jacob. “Today’s homeowners demand home technology and entertainment options in their new homes, and they want their technology and entertainment to be easy and personal. The ELAN Builder Program takes the confusion out of offering and delivering home automation standards.” Dealers can learn more about the ELAN Builder Program by attending a Selling More Homes with Personalized Home Automation dealer workshop webinar. These webinars will feature renowned homebuilding authority Mike Moore. The first two webinars will be held on March 28 and March 30, 2017. Registration for the webinars is now open. Tuesday, March 28, 2017 11am Pacific, 2pm Eastern Thursday, March 30, 2017 11am Pacific, 2pm Eastern The presentation will include a program overview from Jacob and a summary from Moore on the best practices for selling new homes faster and for more money by personalizing them with technology. Jacob and Moore will then launch a series of webinars and in-person presentations directly to builders. The ELAN Builder Program offers builders a complete range of benefits including aggressively priced and full-featured base packages, direct manufacturer support, and project oversight, and model home and incentive programs.