DALI Loudspeakers has announced the expansion of Lenbrook Americas’ distribution responsibility to include both Canada and the United States. The appointment will see Lenbrook oversee all aspects of sales, marketing, service, and support for DALI Loudspeakers in both countries, with a projected start date of the Canadian mandate on May 1, 2020.
Lars Worre, managing director of DALI Loudspeakers comments, “We have been thrilled with the results of our U.S. relationship with Lenbrook since early 2018 and the addition of Canada, Lenbrook’s home market, to the partnership marks an important next step in building DALI’s position in our core audio products, expanding our performance CI portfolio, and introducing exciting new premium personal audio products.”
Stephen Baker, senior director of sales for Lenbrook Americas, restated the company’s commitment to its longstanding relationship with the specialty audio channels. “We took on this partnership with DALI Loudspeakers because it is fully ready to compete with the world’s best in the category and because it fits perfectly within Lenbrook’s portfolio of brands. Having the mandate for Canada and the United States allows us to strategically invest to make DALI a top player in the premium speaker market in the region.”