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Data Security in the Smart Home Webinar Now On Demand

Presented by Parks Associates with Bitedefender, discusses securing smart home devices from the threat of internet threats and leaks.

Co-hosted by Bitdefender and Parks Associates, the “Protecting Privacy and Data Security in the Smart Home Era” is a webinar that took place on June 10, but is now available on demand.

Smart Home Data Security

Today’s homes boast an average of 13 internet-connected devices. There is continued demand for new products and services spanning beyond just traditional PCs and mobile devices to include entertainment products, appliances and productivity tools, and a multitude of smart home devices. Securing these products against the mass of internet threats and leaks has become an ever more complex task.

A growing concern for consumers isn’t just that of intrusion by hackers and malware, but also privacy and data security. Parks Associates finds 79 percent of U.S. broadband households are concerned about data security or privacy issues. The rising need for a more holistic digital protection creates a business opportunity for many ecosystem players in the connected home security space.

This webinar examines the risks consumers face in today’s data economy, the tradeoffs between smart home and data security and privacy, and the technology and solutions that help consumers protect themselves.

Key Data:

  • 34 percent of U.S. broadband households own a smart home device, and 23 percent own three or more smart home devices
  • 52 percent of U.S. broadband households want a telehealth service that uses data from connected health devices
  • 79 percent of consumers report having concerns about data privacy and security issues. Identity theft, viruses and spyware, unauthorized access to devices, and private information being made public top this lists of concerns.

Speakers include Alex “Jay” Balan, security research director, Bitdefender; Tony Reinert, director of product and platform security, Comcast Cable; and Kristen Hanich, senior analyst, Parks Associates.

To access the on-demand presentation, visit