Dirac Appoints Business Director of AR/VR Investing further in the build-out of its senior management team, Dirac Research appointed Lars Isaksson business director of AR/VR.By RS Staff Published: May 2, 2017 ⋅ Updated: April 15, 2019 Investing further in the build-out of its senior management team, Dirac Research appointed Lars Isaksson business director of AR/VR. According to company founder and CEO Mathias Johansson, Isaksson will be responsible for driving market demand and product development for the company’s recently introduced Dirac VR audio platform, which aims to deliver compellingly immersive sound with an higher level of realism. “Lars has precisely the background we need to reach our sales and business development objectives for this critically important market segment,” Johansson said. “Lars will oversee all AR/VR channel development programs and be involved in the evolution of the Dirac VR platform to meet future customer requirements. Lars’ background is unique in that it combines a natural gift for sales with a thorough grounding in engineering and product development. We look forward to Lars contributing greatly to our long-term success in the virtual and augmented reality markets.” Indeed, Lars Isaksson brings nearly 20 years of experience in sales and product development, with a strong emphasis in the mobile industry, to his new position at Dirac. Previous positions include serving as sales director at Netadmin System i Sverige AB, key account manager and VP of product development at Birdstep Technology International, sales development manager at Ericsson and sales director at Zenterio. Lars Isaksson was awarded a Bachelor of Science degree in electrical engineering from the KTH Royal Institute of Technology. “I am extremely pleased to join Dirac Research at this particular inflection point in the company’s history,” Isaksson said. “Dirac is charting the course for superior quality sound optimization for every major consumer and commercial platform. I look forward to bringing my skills and experience to this incredibly innovative company and to helping the team achieve all of its growth objectives in the emerging fields of virtual and augment reality.” Dirac VR, the company’s VR/ AR audio platform, launched at CES 2017. In March, the company announced that it raised $4.85 million to, in part, accelerate its growth into the VR market.