D-Link has made enhancements to the company’s Value in Partnership program, aimed at its resellers across the U.S, available Feb. 7.
Under the new name Value in Partnership+, D-Link offers a partner program that it says will create additional revenue streams for its partners and allow them to grow into new markets.
D-Link is also now offering a dedicated campaign and lead management system that will allow partners to take advantage of D-Link resources for key sales initiatives, and a significantly enhanced Rewards program that delivers over 30,000 individual rewards.
Steve Ryan, director of North America Channel Programs for D-Link, said: “The channel is the lifeblood of D-Link. Our growth as a business is inextricably linked to the achievements of our resellers. To ensure mutual success, we are proud to announce enhancements to a program that delivers a greater array of benefits to our partners than any other comparable program. We provide our resellers with all the marketing resources needed to rapidly grow their businesses, from marketing support to lead generation and training, as they look to expand and diversify in a challenging economic environment.”
The VIP+ program, which can be accessed and managed through D-Link’s new partner portal, is designed to increase profitability for its partners, and provides access to the full range of D-Link business solutions via a user-friendly tool. In addition, the portal offers several core functions to help resellers provide better service to their customers and generate increased market share: an online, on-demand, no-charge partner Certification program; margin protection via a Deal Registration program; the enhanced Rewards program; and the new Campaign Center with integrated lead management.
The VIP+ program offers three tiers for partners: Registered, Silver and Gold. All VIP+ partners have access to D-Link marketing and sales resources, a robust Deal Registration program, competitive pricing assistance, priority technical support, and the D-Link Certification program. Gold and Silver partners can also benefit from quarterly rebates and D-Link’s Bounty Program that pays partners even when a Registered Deal is lost to a competitor. Resellers move up to Silver and Gold levels based solely on completing Certifications – there are no revenue requirements.
Through the D-Link Rewards program, resellers can earn points through sales as well as through the completion of new e-learning modules, which can be put towards a range of rewards. The rewards can either be used by resellers to reward individual staff members or the reseller as a company, and points can be used for a selection of merchandise or converted to cash via D-Link’s own reloadable Visa debit card.
The new Campaign Center provides D-Link’s channel partners with access to a wide range of essential marketing resources, and as with all aspects of the partner program, is a free service for partners.