Marketing is one competency that often falls by the wayside by AV professionals in our industry. That's why Firefly Creative, the full service marketing agency division of One Firefly, has created an educational marketing webinar series for technology integrators.
The marketing course, “Is Your Website a Winner or Loser,” helps home and commercial technology systems professionals improve their online presence.
Starting this month, and running on select Wednesdays throughout the summer, the marketing course, “Is Your Website a Winner or Loser,” helps home and commercial technology systems professionals improve their online presence. The new webinar is the first of a summer education series about digital marketing with more courses to be announced.
According to Ron Callis, Jr., CEO of One Firefly, “Technology integration firms are small companies who have primarily grown from referral business and have rarely focused on their online marketing.” Ron explained, “Due to the large volume of purchasing decisions that now start with an online search, an integrator needs an effective website to generate a steady flow of leads as well as provide validation for referrals.”
Attendees to this new industry-tailored course, “Is Your Website a Winner or Loser,” will gain an understanding of the current digital marketing landscape, learn the role of a strong web presence as it relates to lead capture, and discover best practices that create a winning website. Additionally the importance of mobile responsiveness will be discussed and examples provided, including what not to do.
Firefly Creative director of online solutions, John Baskerville, said, “Firefly Creative’s website clients now see more than 50% of their site traffic coming from mobile, and all marketplace trends indicate it will continue to increase making a mobile responsive website a necessity for technology integrators or any small business.”
The weekly sales and marketing-focused webinars launched in March 2014 and have been well-received with attendance from integrators across North America and Europe. “I was impressed with Firefly Creative’s process, clarity of presentation, and proven content,” stated Mark Glazier, director of business development and operations at Keith Yates Design Group, a home theater design and engineering firm located in California.
Interested webinar participants can watch a preview and reserve a spot by visiting www.firefly-cs.com/winnerorloser.