Netsertive, an online ad technology company, has launched its new Dynamic Landing Page solution for Lutron Electronics.
Authorized dealers participating in the Local Extend program sponsored by Lutron can now present professionally designed, compelling brand content to local shoppers researching lighting and shading control solutions on popular search engines and thousands of relevant websites.
When a local shopper clicks on a co-branded, localized Lutron display advertisement, they are directed to a Dynamic Landing Page on the local dealer’s website to view an offer from the sponsoring brand. The moment the prospective buyer completes an online form, Netsertive forwards detailed contact information to the dealer via email.
Netsertive specializes in making audio video (AV) dealers and technology integrators, along with their top brands, visible online to local consumers through search, mobile, co-branded display (banner), and social media marketing programs. The company uses proprietary, high-performance “Learning Engine” technology to direct online buyers to local integrators.
“Our Dynamic Landing Pages further expand the brand experience to the local dealer’s website,” said Brendan Morrissey, Netsertive’s CEO. “For instance, if someone clicks on an ad for Lutron’s HomeWorks lighting system, they are taken seamlessly to a page on a local dealer’s site that includes the same messaging and visual elements as the advertisement. It’s a more natural transition than going to a home page or ‘Contact Us’ page, and converts more clicks into sales opportunities for our clients.”
“Netsertive has shown that their dedicated staff knows the needs of the residential lighting and shading industries,” said John Hewson, residential marketing manager with Lutron. “We see Netsertive’s Dynamic Landing Page solution as a way for us to consistently promote our brand, while driving leads and revenue to our local dealers.”