Core Brands has partnered with Azione Unlimited, the education and buying group for custom retailers and integrators, by making its Panamax, Furman, BlueBOLT, and Xantech products available to the entire Azione dealer network in addition to the ELAN and Sunfire brands previously available.
“Core Brands is very pleased to offer an expanded portfolio of brands to Azione dealers,” said Core Brands vice president of sales Jeff Costello. “This expanded partnership will open our award-winning power and connectivity brands to Azione dealers and provide greater opportunity to go deeper in our business program and drive their more margin to their bottom line. We value the Azione relationship and are confident our award-winning power and connectivity brands will bring great value to Azione dealers.”
Azione Unlimited founder Richard Glikes added, “Azione recently added its 125th dealer to the network. Expanding the Core Brands partnership means we’re able to enhance our dealer’s selection in the key power and connectivity categories, offering them the exact products they need for their showrooms and their customers. Core Brands has been a great asset to our vendor network, and we’re excited to continue offering its top brands and products to our highly valued dealers.”