Origin Acoustics has announced an expanded partnership with Bang & Olufsen. Since 2016, Origin Acoustics (OA) has been collaborating with Bang & Olufsen on the co-design and manufacturing of certain architectural loudspeakers, now Origin has been named to U.S. Brand Manager for Bang & Olufsen’s full portfolio in the custom channel. The new relationship will allow selected Origin Acoustics integrators to have access to Bang & Olufsen’s BeoPlay headphones, BeoVision televisions, BeoSound speakers and soundbars, and BeoAmp amplifiers for their luxury clients.
At the CEDIA Expo 2022 in Dallas the two brands will share further details of the partnership and how this combination of Origin’s network and go-to-market strategy along with Bang & Olufsen’s product portfolio will be available to new and existing channel dealers and ultimately for end consumers.
Bang & Olufsen has been in business for 97 years and features 700 retail stores worldwide. The company has made inroads in the custom electronics channel over the years, but it has gained more recent momentum following the 2016 successful collaboration with Origin Acoustics on the creation of co-branded products (Celestial in-ceiling speakers and Palatial in-wall speakers) that both companies sell as part of Origin Acoustics’ Design-Centric Technology program.
This newly expanded partnership shows Origin’s commitment and focus on growing the custom installation market by creating and offering design-centric products that will resonate with interior designers, architects, and ultimately consumers. The company has made several other strategic design-centric moves recently, namely establishing an OEM relationship with Crestron on loudspeakers, setting up a strategic resale agreement with hidden-speaker manufacturer Amina, acquiring high-end outdoor speaker maker Ambisonic, and teaming with Artnovion on importing their acoustical treatment products into the U.S., to name few. They alluded that several more partnerships will be announced in the coming weeks.
This expansion of the Bang & Olufsen partnership is another step in that effort as it brings together two curated brand partners who understand the importance of blending performance and design for today’s consumers. With Bang & Olufsen’s years of technical innovation and boundary-pushing aesthetics, this partnership will allow both brands to execute a future-forward strategy in the custom installation channel and provide unique opportunities to Origin’s network and industry relationships. As the U.S. Brand Manager for the Custom Channel, Origin Acoustics will be responsible for bringing the Bang & Olufsen full line of products to a wider audience in the North America market.
Origin Acoustics has established a dedicated brand manager and team for the relationship, led by Origin’s President Marc Fisher, and that Bang & Olufsen also has a team member based at Origin’s headquarters in Las Vegas. He notes that Origin has created a Bang & Olufsen Experience Center in its Las Vegas showroom to showcase Bang & Olufsen products.
The two brands will continue to collaborate on new product development opportunities and additional verticals within the U.S. market.