Zappiti has announced the recent appointment of industry veteran Pete Baker’s The BIG Corp as North American business manager for the Zappiti brand. As a leading executive with more than three decades of industry knowledge, vast experience in sales and marketing, and a deep understanding of the needs of home systems integrators, The BIG Corp draws from Baker’s strong business-building skills and passion for smart home technologies to develop and nurture mutually beneficial partnerships with dealers and distributors throughout the country.
Having developed and executed successful sales and marketing strategies for several leading home systems brands as the president of international business development company The BIG Corp, Baker’s unique skillset aligns well with Zappiti’s aggressive business model. Moreover, Baker’s personal experience using Zappiti products provides integrators and distributors with a unique perspective of the technology.
“It’s clear in discussions with Zappiti’s executive team that the company is on a trajectory for amazing growth,” says Baker. “From the development of new business opportunities to the continued evolution and refinement of innovative media servers and storage units, Zappiti is well-positioned to provide the integration community with home entertainment solutions that provide consumers with a compelling way to consume content. The mission going forward is to explore and expose new revenue opportunities for Zappiti dealers.”
“Through The BIG Corp’s sales and marketing leadership we can effectively promote the merits of Zappiti’s unique content delivery method and engaging user experience to a wider, carefully curated audience of systems integrators and end-users, building a larger base of installations and generating new sources of revenue for our dealers,” says Rémy Pariselle, Zappiti marketing director. While our engineers and designers continue to innovate new media server solutions for the residential market, The BIG Corp can focus on developing new profitable sales channels and opportunities for dealers.”
As North American business manager for the Zappiti brand, Baker and The BIG Corp will develop and provide a variety of online training materials and programs for integrators. Covered will be installation procedures, an in-depth look at Zappiti’s technology, and optimizing the capabilities of its media servers to deliver customers the highest-quality entertainment experience. Interested integrators can contact Baker at [email protected] for dates and times.
For more information, visit zappiti.us.com.