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Pro Audio Technology Adds New Director of Sales

Thirty-year industry veteran Hank Finke joins the PRO team.

Pro Audio Technology (PRO) has announced the appointment of Hank Finke to the role of director of sales, overseeing domestic and international markets. With nearly 30 years of experience in the AV industry working in executive positions for well-known brands such as JBL Synthesis, KEF, Genelec, and Lexicon, Finke brings extensive knowledge of AV, a reputation for substantially growing sales, and tremendous success introducing brands into new markets, according to the company.

“Hank is a natural fit and brings a much-needed skill set to the Pro Audio Technology team,” says Paul Hales, PRO founder, president, and product designer. “Since launching Pro Audio Technology 14 years ago, it has grown and matured. Adding Hank will bring renewed excitement for the brand with our existing distributors, reps, and dealers, and allow us to introduce PRO into new markets around the globe.”

“I am honored to be joining Pro Audio Technology,” says Finke. “PRO is a respected brand renowned for its astounding acoustic performance, engineering, and build-quality, and I look forward to growing PRO sales with our existing distributors, reps, and dealers, as well as to introducing the PRO brand to new markets in the US and around the globe.”

Finke’s appointment is effective immediately.

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