Music management system pioneer Qsonix has formed a product development and distribution partnership with Wadia Digital Inc., a manufacturer known for its audiophile-grade digital audio components, that combines the technological expertise of each company, and provides QSonix access to Wadia’s worldwide sales and marketing tools.
As part of the new Qsonix/Wadia relationship, Wadia will begin handling day-to-day sales management, order logistics, and support for Qsonix sales worldwide. The Qsonix team will work with Wadia to implement new sales, marketing, and training programs. Qsonix will continue manufacturing, shipping, and providing technical support from its Newbury Park, California, offices.
Going forward, Wadia Digital audio technologies will be built into all new Qsonix generations of music management systems. Additionally, new digital audio solutions from both companies are planned. Some of these will build on a Wadia’s ability to provide what it calls “bit-perfect audio output” from Apple’s iPod.
“The entire team is excited about maximizing the possibilities of our alliance with Qsonix,” said John W. Schaffer, president of Wadia Digital Inc. “Naturally, we’re extremely pleased to include Qsonix music management systems with our offerings. But stay tuned–our shared, deep passion for high-end performance reproduction and performance audio puts us genuinely in sync and is our springboard to more great ideas and products.”
Oscar Ciornei, who will be stepping down as Qsonix CEO, after helping negotiate the alliance, said that relationship draws on the best of both companies to build and bring to market the ultimate high-performance music server. “Qsonix will focus on our core expertise, which is digital music software development and rely on Wadia Digital for their specialized knowledge within the realm of digital audio components and technologies,” he said. “The future looks very promising for both of us as the digital storage market continues to evolve.”
Ciornei steps down as Qsonix CEO on June 30, 2010, returning to full-time leadership of his company, The OAC Group. He will, however, remain a key advisor to Qsonix, according to president Mike Weaver.
”Oscar and our team had a vision for this new alliance, and they were committed to creating it as well as the corresponding business plan over the past year,” Weaver said. “Qsonix anticipates heightened brand visibility, sales growth, and new product developments that will advance the high-performance music storage business. We are all very excited.”
