Several leading names in custom home theater design and installation have joined forces to create RAYVA, an exclusive provider of curated, complete home theater experiences delivered by the CEDIA community to the luxury builders’ market and their customers. RAYVA seeks to remove inherent complexity barriers related to technology adoption by delivering turnkey entertainment packages designed for the high-end consumer market and installed by highly skilled CEDIA-certified integration firms, individually hand-selected for each project based on scope, skill, and total technology requirements.
Drawing on the expertise of leading home theater designers, acousticians, and calibrators, RAYVA provides premier luxury home builders access to four all-inclusive home theater packages featuring award-winning designs, acoustic specifications, detailed construction documents, and carefully curated AV components and accessories.
Serving as a trusted broker, RAYVA will connect qualified custom integrators and home technology professionals with builders seeking a low-risk, turnkey solution to fill bonus or media rooms with a tangible benefit—technology that delivers an exceptional entertainment experience. RAYVA connects builders in need of luxury home theaters with select custom integrators, alleviating the integrators of the burden of marketing and promoting their brand within the builders’ community or “selling” the project, while reaching a largely untapped market.
“We understand that builders, above everything else, are concerned about delivering homes on time and to spec, but that protecting their bottom line is also critical,” said RAYVA president George Walter. “RAYVA’s turnkey, luxury home theater packages are designed by world-renowned systems designers and installed by the best custom integrators in the country, hand-selected by our team of professionals. These differentiated offerings create a niche for the CEDIA community and add tremendous value to any luxury home, yet are easily scaled to fit within the existing footprint.”
RAYVA will showcase its offering at the International Builders’ Show (IBS), taking place in Orlando, FL, January 10–12. By creating relationships with the builder community and acting as a liaison for home technology professionals, RAYVA hopes to reach a largely untapped market, helping to elevate builders’ faith in technology and in the CEDIA community that develops, designs, integrates, and maintains it.
RAYVA has launched, and will move into its next phase of strategic growth, under the leadership of well-known veterans and stewards of the home theater industry. George Walter, RAYVA president, is a 25-year veteran of the audiovisual industry who has spent the past 15 years working directly with CEDIA members and currently serves on the CEDIA board of directors.
David Rodarte, chief strategy officer, is known for accelerating business through market analysis, sales, organizational effectiveness, and strategic planning. He was the CEO for NuVo Technologies, a past board member of CTA TechHome, Audio Video Council, and the NAHB CEDIA Home Technology Alliance, as well as a CTA Foundation trustee.
Theo Kalomirakis, executive director, is an internationally known designer of some of the world’s most beautiful, high performance home theaters. Theo’s expertise, combined with CEDIA technical oversight, will help the RAYVA experience achieve the highest standards.
“RAYVA makes it easier for builders to offer their customers a truly bespoke home theater experience—without time delays or experimentation,” Rodarte said. “From a cost-benefit analysis standpoint, RAYVA represents an excellent opportunity for builders and integrators alike.”
RAYVA theaters will feature brands with a solid history and long legacy, including Barco, Digital Projection, Epson, Fortress Seating, Kinetics, Meridian Audio, Sony, Stewart Filmscreen, Torus Power, Triad Speakers, and others.
RAYVA has, additionally, announced an exclusive partnership with buying group Azione Unlimited. This partnership will offer top products and service to builders who choose RAYVA for their clients’ home theater needs, while providing Azione members and vendors specific advantages when working with RAYVA.
“RAYVA is creating new markets and delivering new clients our members wouldn’t otherwise have access to,” said Richard Glikes, president of Azione Unlimited. “Moreover, RAYVA creates opportunities for our manufacturer partners in the builder marketplace that are lucrative and highly beneficial.”
