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Research: 60% of Smart Home Buyers Want a Device That Works with the Products They Already Own

CONNECTIONS: The Premier Connected Home Conference addresses strategies of smart home players.

A new Parks Associates report highlights the importance of interoperability, as 60 percent of U.S. broadband households planning to buy a smart home product heavily favor solutions that work with the devices they already own. Among smart speaker owners planning to buy a smart home product, 64 percent want a device that works with their smart speaker. Race to Control the Smart Home Ecosystem: Attracting Partners also reports that purchase intentions for smart home products overall have increased from 35 percent in 2016 to 43 percent at the end of 2018, a 23 percent increase in two years.

The report notes that smart speakers continue to shape the smart home experience for users by providing a simple and intuitive way for them to control and interact with other devices in the home. Parks Associates will address these key issues at its 23rd-annual CONNECTIONS: The Premier Connected Home Conference, May 21-23, 2019, in multiple sessions, including:

  • Interoperability: Technology Convergence and Expanding the Smart Home
  • Retailer Strategies and Smart Home Merchandising
  • Smart Home: Standalone Devices versus Whole Home Systems
  • Voice: Gateway to Connected Home Use Cases

Speakers from leading companies will address new strategies creating a seamless experience for consumers, the changes voice has made on the smart home concept, and the impact of standalone devices versus whole system purchases on mass-market adoption. Speakers include:

  • Avi Barel, Director, Business Development, ULE Alliance
  • Alex Capecelatro, CEO,
  • Charles Cheevers, CTO, ARRIS representing Wi-Fi Alliance
  • Dan DiClerico, Home Expert & Smart Home Strategist, HomeAdvisor
  • Kristi Ebong, SVP, Strategy and GM, Orbita, Inc.
  • Aaron Emigh, CEO and Founder, Brilliant
  • David Friedman, CEO, Ayla
  • Pete Horton, VP, Market Development, Electrical Wiring Systems Division, Legrand
  • Linus Lundberg, Google Home + Nest Business Development, Google
  • Soren Lorentsen, Director, Global Business Development, SmartHome IoT, Silicon Labs
  • Katelyn Mason, Strategic Partner Development, Google Assistant
  • Elizabeth Mathes, Director, Smart Home, The Home Depot
  • Kathleen O’Hara, VP and GM, ServiceLive
  • Adam Sand, CEO, Shopkick
  • Matt Swatsky, VP, Residential Mid-Market Business, Lutron
  • Paul Williams, GM, Product Management & Growth, GE Lighting

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