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RoseWater Energy Adds David Laikind

Joins company as vice president, sales.

Rosewater – David Laikind
David Laikind

RoseWater Energy Group has announced that David Laikind has joined the team as vice president, sales.

Starting as a car audio installer, Laikind’s experience quickly grew to include retail audio store manager, several gigs as a manufacturer’s representative, and owning a rep firm and computer company. He substantially grew each of these businesses.

Laikind has a keen eye for emerging technology. Throughout his career, he has nurtured the adoption of burgeoning categories like home automation and lighting controls and concepts such as recurring revenue to both residential and pro AV integrators. Laikind has also worked closely with the design and architecture communities to grow their awareness and acceptance of new tech. Once Laikind learned about RoseWater Energy and the emerging energy management category, his interest was piqued.

“I heard about RoseWater a few years ago while working at C & E Marketing and we added the line to the Southeast US market,” says Laikind. “Once I saw how RoseWater Energy products resolved so many issues for both residential and commercial integrators and how easy they are to work with, I wanted to join the team.”

“David understands the impact of how power affects all installed technology products,” says Joe Piccirilli, CEO and managing director of RoseWater Energy Group. “The dealers he works with are excited about installing the RoseWater Hub not only as a solution for reliability and reduced call backs — it’s the peace of mind it brings to their clients. We’re excited to have him on the team.”

RoseWater Energy works closely with their integrators to educate and support them to ensure the energy storage and management Hub is specified correctly at the beginning of the project. The integrator becomes the ‘power expert’ for the client. Managing end-user’s expectations and understanding of the product capabilities are part of that process. RoseWater Energy manages the product installation with the integrator and their nation-wide electrical installation team.

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