Screen Innovations Appoints Russell Warnhoff as Channel Director Screen Innovations (SI) has appointed Russell Warnhoff as the company’s new channel director. By RS Staff Published: January 20, 2016 ⋅ Updated: April 15, 2019 From left: Blake Vacker, VP sales; Russell Warhoffm channel director; Rob Keeler, director of sales Screen Innovations (SI) has appointed Russell Warnhoff as the company’s new channel director. Warnhoff will work with SI’s residential distributors throughout the U.S. to develop and maintain sales channel relationships, provide sales support services, and conduct educational training programs. Warnhoff brings several years of experience to the table, having worked in the consumer electronics industry at Colorado based AV companies and at his own AV integration company. He joins Screen Innovations from Panamorph where he held several sales management positions for the past seven years. “SI pushes the industry by creating innovations that allow the big screen experience to be enjoyed in any room in the house,” Warnhoff said. “This, along with the company’s vision to change the world of projection, is why I am so excited to be part of this team.”