Screen Innovations Hires Jim Koenig for Shading

In the Newly Created Role, Koenig will Apply More Than 25 years of Sales Experience
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Screen Innovations (SI), the two-piece projection brand, has appointed Jim Koenig as director, shading sales and marketing. In this newly created role, he will apply more than 25 years of sales experience as he leads SI’s mission to “recreate the CE industry’s perception of shades,” according to the company.

Koenig experience includes stints with Savant Systems, Core Brands, and most recently Legrand, North America. In his new role at SI, he will guide the sales and marketing strategies for the new Shade Division, which will include multiple sales channels, marketing, communications, PR, and advertising strategies.

SI’s shades line was born from a combination of SI COO Tom Cooley’s extensive experience and the passion of Ryan Gustafson, owner of the company. Between Cooley’s 35 years of window coverings experience and Gustafson’s own real-world frustrations when installing existing shading solutions, the two set out with a clear directive: no more disposable batteries, no ugly dust accumulating fascias, and no more re-work. With the concept now a finished solution, Koenig will steer the shades line along its path to market.

Upon joining the SI team, Koenig commented, “I’m ecstatic to be part of a culture which places the dealer’s needs first. Watching inspiration and innovation at every turn is what makes SI the dealer’s brand. I cannot wait to connect the CI channel with our new, from-the-ground-up, shading solutions which will revolutionize the industry and finally make selling shades cool!”

Koenig can be reached at, as well as through the SI corporate office at 512-832-6939.