Sharp Introduces UHD TVs

Sharp used CE Week Wednesday to unveil a pair of second-generation Ultra HD TV LED LCD TVs, with improved black levels, expanded color gamut and on-board Netflix UHD streaming.
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Sharp used CE Week Wednesday to unveil a pair of second-generation Ultra HD TV LED LCD TVs, with improved black levels, expanded color gamut and on-board Netflix UHD streaming.

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Sharp’s new UD27 Ultra HD TVs feature a new ultra thin bezel design.

The new Sharp Aquos UHD models include 60- ($2,999 suggested retail) and 70-inch ($4,499) screen sizes and are part of the new UD27 series. Both are scheduled to ship in September.

The sets will be part of Sharp’s unilateral pricing policy program, but those minimum levels had not been announced at press time.

At the other end of the spectrum, Sharp also introduced a pair of models in the new Aquos 660 HD series with similar delivery timing.

The UD27 UHD sets use edge-lit LED lighting with “Aquodimming” local dimming technology for enhanced black levels and peak whites, but do not include Sharp quad-pixel Quattron technology found in step-up Full HD model series, including the new Q+ models that were the focus of the company’s International CES introductions.

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