Sony and TCL have announced that the companies have entered into legally binding definitive agreements for a strategic partnership in the home entertainment field. This follows the memorandum of understanding that was announced on January 20, 2026.
Under this partnership, Sony will establish a wholly owned subsidiary to assume its home entertainment business, and TCL will subscribe to a portion of the preparatory company’s shares, forming a joint venture with TCL holding 51% and Sony holding 49% of the shares.
The new company, named BRAVIA Inc., will succeed to Sony’s home entertainment business, which includes product development and design, manufacturing, sales and logistics, and customer service for products such as consumer TVs (BRAVIA), B2B flat panel displays (B2B BRAVIA), B2B LED displays, projectors, and home audio equipment such as home theater systems and audio components. BRAVIA Inc. is expected to operate this integrated business globally.
As part of the partnership, 100% of the equity in Sony’s subsidiary, Sony EMCS (SOEM), which is responsible for the manufacturing function of Sony’s home entertainment products, will be transferred to TCL. However, transfer of all or part of the equity in another Sony manufacturing subsidiary, Shanghai Suoguang Visual Products (SSVE), is still under discussion.
BRAVIA Inc. products are expected to carry the globally recognized “Sony” and “BRAVIA” names, with the aim of creating new customer value through branded products such as TVs and home audio equipment. The new company is expected to become a consolidated subsidiary of TCL Electronics Holdings Limited and an equity-method affiliate of Sony.
For more information, visit https://www.sony.co.jp/en/ and https://electronics.tcl.com/.
