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Sound United to Acquire Onkyo Corporation’s Home Audio Division

Acquisition would include Onkyo, Pioneer, Pioneer Elite, and Integra brands.

Sound United LLC, parent company to Denon, Polk Audio, Marantz, Definitive Technology, HEOS, Classé, and Boston Acoustics, has announced that it has entered into a term sheet agreement to acquire Onkyo Corporation’s consumer audio division, including the Onkyo, Pioneer, Pioneer Elite, and Integra brands. The preliminary agreement will enable both companies to quickly proceed with negotiations of definitive terms and agreements. Kevin Duffy, current CEO for Sound United, will be CEO of the newly combined businesses. The transaction reflects a continued focus by Sound United to meet consumer demand for the best-sounding and most technologically advanced audio products available. The expanded brand portfolio will allow Sound United to better serve consumers with premium products tailored to their specific needs.

“We are thrilled by the opportunity to add the venerable Onkyo and Pioneer brands to our portfolio. Sound United is one of the leading dedicated providers of premium audio/video products, and we believe the combined businesses will bring unrivaled innovation and sound performance to our consumers and channel partners,” says Duffy. “Upon completion of the transaction, we will work tirelessly with the consumer audio division of Onkyo Corporation to ensure a seamless transition into the Sound United family so that all employees, customers, and channel partners benefit from the enhanced breadth and depth of the new organization.”

According to the company, investing in additional brands enables Sound United to better innovate across product categories, feature sets, technology partners, and consumer targets.

The Onkyo Corporation’s consumer audio division includes product categories such as AV receivers, HiFi equipment, Mini-systems, smart speakers, turn tables, sound bars, home theater systems, optical disc players, and many others. Onkyo Corporation will retain the rights to the Pioneer and Onkyo brands for the purposes of their Digital Life and Embedded Audio businesses. As part of the planned acquisition, Sound United will be acquiring all worldwide third-party distribution agreements under which the premium audio products are currently sold.

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