Séura continues to expand its leadership team with the addition of Keegan Coulter as marketing director. In this newly created executive role, Coulter will drive innovation and news across all Séura brand categories in order to contribute to Séura’s sustained growth.
Coulter comes to Séura with 15 years of marketing and sales experience from Kimberly-Clark, working on iconic brands including Kleenex and Huggies. He is most recently credited for having reversed the sales declines of Huggies Baby Wipes to deliver the all-time record results featured in Kimberly-Clark’s recent earnings. He brings skills and expertise in managing the P&L, building brands, and leading successful teams — competencies that will help to strengthen Séura’s position as an industry leader in visual entertainment and reflective solutions.
As Séura’s marketing director, Coulter will manage and oversee all marketing activities, including tailoring and distributing brand messages, new product development, and collaborating with both the marketing and sales teams to drive Séura’s relevance in all key markets.
“This company already has really innovative, cutting-edge products, and a dedicated, talented staff to back it up,” said Coulter. “I’m thrilled to join the team and excited to take the company’s sales and marketing efforts to the next level.”
The position of marketing director is new to Séura and comes as part of a larger initiative to continue to strategically add new employees to help grow and develop Séura in the residential, hospitality, and commercial markets.
Gretchen Gilbertson, Séura CEO and co-founder, said, “We’re excited to add Keegan’s experience, insights, and leadership to our expanding team as we continue to grow and evolve as a company.”