Anuva Automation, the Florida-based manufacturer of TiO (Turn it On) products, announces the addition of Warren Lanza as the new regional sales manager for TiO.
Lanza will have a direct focus on renewed sales initiatives to help current TiO dealers increase their profitability and to show prospective dealers the opportunities offered by TiO. Lanza has prior experience in music and consumer electronic channels. After studying business administration at University of Central Florida, his love of music and talent with guitars and keyboards lead him to become a certified recording engineer. While working at a Hi-Fi retail store and performing live with his band, Lanza was offered a manufacturer rep position, which later led to starting his own rep firm. Lanza brings prior experience with other leading manufacturers in CEDIA and InfoComm channels including SoundStream, Lutron, Crestron, and Savant. His experiences provide him the full perspective from all channels in the CE market as he looks to help TiO and its dealer’s blossom during the New Year.
“It’s great to be a part of the team of professionals behind TiO home automation,” said Lanza. “I have enjoyed working with everyone at TiO thus far because of their dedication to the home automation industry. I look forward to building relationships with each of the current dealers and to forming new relationships with prospective dealers.”
“We are excited to bring Warren Lanza and his industry knowledge to our growing team at TiO,” said Sanjay Patel, president and chief executive officer of Anuva Automation. “His valued experienced in CEDIA and InfoComm channels helps to spread TiO to dealers looking to grow their business. Warren has proven to be a great addition to our growing team of professionals as we look to expand our sales team and add more regional sales managers in the near future. TiO provides a unique approach to home automation because it’s uncommonly simple to integrate into any lifestyle.”
Lanza played an integral role in TiO’s recent price drops and release of their Home Starter Kit, which includes all the essential components to install a home automation system that integrates control of two zones of streaming music, ten lighting loads, climate, home theater system and cameras into a single interface on a customer’s phone or tablet. Additionally, TiO announced an overhaul of their Dealer and Distributor programs, making purchasing much simpler by eliminating complicated back-end rebates and including them in the initial purchase price. TiO price sheets now have multiple columns with dealers and distributors choosing the price they want via quarterly purchase commitments.