Shelly Group has announced the availability of the Shelly Plug Gen4, a versatile and privacy-focused smart plug. Expanding upon the Gen4 portfolio, the new U.S.-standard plug combines advanced connectivity, customizable automation, and robust energy management to deliver secure control for homes and businesses across North America.
Purpose-built to prioritize flexibility and ease of use, the Shelly Plug Gen4 supports Matter, Wi-Fi, Zigbee, and local control connectivity for interoperability across all major smart home ecosystems, including Google Home, Amazon Alexa, Apple Home, Samsung SmartThings, Home Assistant, and more. With real-time energy monitoring and automation features, users can monitor and control a wide range of plug-in devices, optimize energy usage from anywhere, or choose to connect and automate devices locally to ensure complete privacy.
The Shelly Plug Gen4 can manage lighting, appliances, AV, and other connected systems and brings automation capabilities to any outlet. Users can create personalized schedules, power-cycle connected devices, and trigger automations across entire connected ecosystems.
Advanced users, businesses, and enterprises can unlock deeper automation potential by leveraging Shelly’s scripting capabilities. Through the built in Shelly script editor or the expanding Shelly script library, users can browse, select, and load pre-configured scripts — such as automatically rebooting important networking equipment in the event of an internet outage — or create new custom automations that fit virtually any scenario.
Key features of the Shelly Plug Gen4:
- Multi-protocol connectivity: Matter-certified, the Shelly Plug Gen4 supports Wi-Fi, Zigbee, and local control for integration with any connected ecosystem.
- Energy monitoring: Real-time power consumption tracking helps identify inefficiencies and automate energy savings.
- Privacy-first control: Full local control and operation with GDPR-compliant cloud infrastructure ensures data security and encourages user choice.
- Custom automation and scripting: Flexibility to create advanced automations via JavaScript or load pre-programmed scripts from the Shelly script library.
- High-power capacity: Supports loads up to 1800 W/15A, suitable for appliances, lighting, home electronics, office equipment, and more.
- Robust safety features: Over wattage, over current, over voltage, over temperature, and under voltage protections plus customizable values.
- Plug-and-play convenience: Quick set up via the Shelly app with local or cloud-based control and multi-protocol support.
- Built-in Lux Sensor and Customizable LED: Create automations based on light level and change the color/brightness of the backlit LED ring to indicate different states (on/off) and operate as a night light.
- Commercial-level security: Includes TLS 1.2 and encrypted flash to safeguard all device communications and data.
The Shelly Gen4 Plug is available now for purchase directly from us.shelly.com and through authorized distribution partners across North America in both white and black finishes. MSRP for the Shelly Gen4 US Plug is $19.99
For more information, visit us.shelly.com.
